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Movers & Shakers: Maxxsonics USA Welcomes Mark Lieber; Holley Appoints New CFO

Compiled by SEMA Editors

Mark Lieber
Mark Lieber

Maxxsonics USA Welcomes Mark Lieber

Effective now, Mark Lieber has joined the team at Maxxsonics USA as project and quality manager. His responsibilities will involve leading Maxxsonics USA concurrent product development teams in the design and engineering of products. Lieber will also work directly with Maxxsonics global partners to ensure its designs are manufactured to the highest standards, bringing quality products to market on time. Starting at Rockford Fosgate (RF) in 1987, Lieber grew into the industry with various positions throughout his career, the first 10 years in manufacturing and completing his time at RF as senior project and quality assurance manager in 2011. In October 2011, he started at YSI Inc. in supply chain and managed a supply base of 40 key suppliers. In March 2013, he joined the team at Scosche Industries as a program manager, overseeing eight key suppliers while implementing cost-saving measures. One year later, he rejoined YSI/Xylem as supply-chain specialist and managed the supply base of five key suppliers with total imports of $7 million. In 2017, Lieber decided to start Lieber Quality Management Inc. so he could bring his project management skills to others, with Vertical World Wide being his first customer.

Milwaukee Tool Expands Corporate Operations

Milwaukee Tool announced the expansion of its corporate operations into downtown Milwaukee, Wisconsin. The company’s current global headquarters in Brookfield, Wisconsin, will remain the central location for the company’s corporate operations. The company says that the new expansion will provide increased space to accommodate the company’s rapid growth. Anticipated to open in October, this building will house 1,200 employees within the next three years.

Milwaukee reports that it will invest more than $30 million to purchase and renovate a vacant 333,000-sq.-ft. building in downtown Milwaukee. This building will act as an extension of the company’s global headquarters in Brookfield. By the end of 2021, the company will have more than 3,100 employees located in Wisconsin.

Holley Appoints New CFO

Holley has announced that Dominic Bardos has been appointed CFO. A financial executive with extensive public company experience, Bardos will serve as a member of the executive leadership team and report directly to President and CEO Tom Tomlinson. Bardos recently served as vice president of finance for Tractor Supply Co. Previously, he served as CFO for Cambridge Franchise Holdings. Additionally, he held several leadership positions at ServiceMaster, including three years as the divisional CFO for Terminix, its largest division. His experience also includes leadership positions in financial planning and analysis, strategic sourcing, supply chain, and customer service operations in large organizations such as Caesars Entertainment, Hilton Hotels and Harrah’s Entertainment.

Mickey Thompson Names Director of Motorsports

Jason MoultonMickey Thompson Tires & Wheels has named Jason Moulton as director of motorsports. With 23 years of experience in race tire development for the company, Moulton has developed several new drag-race tires, wheels and related products, such as Mickey Thompson’s big drag tire program, including the first “Bubba” ET Drag tire for Top Sportsman, Top Dragster, Super Comp and more classes. Moulton will oversee a team of motorsports experts and will attend more than 100 race events each year, providing trackside service to racers at national, divisional and local events across the country.

NPW Miami Consolidates Anaheim DC of EPWI

NPW, the new parent company of engine and performance distributor EPWI, has announced the consolidation of the EPWI Anaheim inventory, ordering and shipping to its NPW DC in Gardena, California. The company states that the ordering, shipping and sales will remain the same. Suppliers and customers should only experience positive changes from this move. As is the practice of NPW, the same EPWI staff is being retained for no interruptions in services. The NPW Gardena facility offers a wider selection of brands over what EPWI carried and increased depth on the stock levels of common lines. The NPW Gardena DC is located at 14605 South Main St., Gardena CA 90248.

Meyer Distributing Noe Offers Mounted and Balanced Wheels and Tire Packages

Meyer Distributing announced that it has factory trained techs to mount wheel and tire packages, using the state-of-the-art Hunter’s Revolution Tire Changer and Road Force Elite Wheel Balancer. Meyer offers this service on wheels 17- to 22-in. wheels and up to a 40-in. tire.

“Our goal is to help our customer’s capture more sales, said Scott Hohler, Meyer Wheel and Tire category manager, many shops are turning away this business away because they don’t have the equipment to sell wheel and tire packages. We always look for ways to add more value for our customers and we look forward to bringing wheel and tire packages to our customers on their next Meyer delivery truck.”

Pylon Appoints New President

Pylon Manufacturing announced the appointment of Michael Fretwell to company president. Fretwell brings more than two decades of experience in sales, marketing and product development. He previously served as chief marketing officer at Pylon, where he drove the expansion of retailers and led the company's launch of several new innovative products and initiatives. As president, Fretwell will lead the strategy and execution of Pylon's business development and growth, while building on the company's tradition of more than 50 years of consistent quality.

Port City Racecars Celebrates 40 Years in Business

Port CityPort City Racecars is celebrating its 40th anniversary as a leading manufacturer of racecar chassis and specialty parts catering to the short-track asphalt community. The privately held company was founded by Harley Boeve in 1981 in a modest shop located on his family’s farm in Michigan. The company reports that during 40 years in business, it has grown into two separate buildings accounting for close to 20,000 sq. ft. and is located in Race City USA, Mooresville, North Carolina.

PCR will celebrate its 40 years with its customers by offering specials through the month of May.

  • All customers that shop on will receive a $40 credit towards all orders more than $150 using check-out code PCR40 (Limit one transaction per customer. Offer expires May 31).
  • For the balance of ’21, all new car orders will be photographically documented throughout the build process. Upon completion, the owner will be presented a framed oversized print of their car that will carry the signatures of all Port City Racecars employees. The print will feature the special PCR 40th Anniversary logo signifying the chassis construction during the celebratory year.
  • Limited edition apparel carrying the PCR 40th Anniversary logo will be available for purchase directly from

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