People, Places & Racing News

ETTN Member Insight: Nikolas Wolgamott of PMAS Technologies Talks SEMA Garage Benefits and Grassroots Marketing

By Ashley Reyes

ETTNNikolas Wolgamott of PMAS Technologies is the latest SEMA Emerging Trends & Technology Network (ETTN) member to share his insight on how his company has pivoted during the pandemic and utilized technology to keep business moving forward.

PMAS Technologies manufactures high-performance mass airflow sensors, intakes and exhausts for the automotive market.

SEMA: How has your company pivoted during the pandemic?  

Nikolas Wolgamott: Supply-chain issues have caused us to really rethink how we keep inventory. We’ve dramatically increased the amount of components we keep on hand.

SEMA: What technology tools, new or old, have you leaned on recently?   

NW: As always, the SEMA Garage and SEMA Tech Transfer program have been immensely helpful during the design phase of new products. Recently, new technology in additive manufacturing and 3-D scanning has simplified the process and reduced our costs.

SEMA: What new trends have you noticed with sales and marketing?

NW: The grassroots approach has been very effective for us. Directly engaging with customers on social media and with YouTube videos, etc. has driven up sales both directly and to our distributors. It seems that more people are spending time at home and online.

SEMA: What, if any, changes in business do you feel will outlive the pandemic?

NW: I think more companies will move away from just-in-time style production and inventory. Nothing is more frustrating than having a massive surge in orders without the components to produce and ship product.

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