By Linda Spencer
SEMA will host its first-ever Reverse Trade Mission (RTM) in three U.S. locations in July, where participants will have the opportunity to meet with key global trade buyers of automotive specialty-equipment products.
Meet one on one with global distributors and resellers and attend numerous networking receptions and special events with top international buyers. The day-and-a-half program (per location) will create opportunities for visiting international resellers and for U.S.-based suppliers to establish or enhance relationships and hopefully lead to increased business.
Space is limited; register now!
Buyers will travel to three states for the RTM, so participants must choose the most convenient location from the list of stops below:
- California, July 19-20
- Michigan, July 22-23
- North Carolina, July 26-27
Registration fee is $300, which includes the opportunity to meet one on one with visiting buyers and all meals, starting with a dinner the first night, followed by one-on-one meetings and a closing reception.
Special Promotion Package: $2,700, which includes a half-page ad in the SEMA Buyer’s Guide that will be published in SEMA News and distributed at the RTM and the Center for International Commerce (CIC) at the 2021 SEMA Show in Las Vegas.
Grants: $1,200 is available from the U.S. federal government for qualified companies, with an additional $1,650 from the State of California on a first-come, first-served basis for qualified California-based companies. This results in a total of $150 to cover the registration fees and the special promotion package.
Many other states also have additional grants. For more information, contact Kristin Atwan at kristina@sema.org.
For more information on the RTM or other SEMA international programs and resources, contact Linda Spencer at lindas@sema.org.