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Movers & Shakers: LSI Chemical Adds Thomas Robinson as Business Development and Marketing Manager

Compiled by SEMA Editors

Thomas Robinson
Thomas Robinson

LSI Chemical Adds Thomas Robinson as Business Development and Marketing Manager

LSI Chemical has announced Thomas Robinson as the company’s new business development and marketing manager. The new position was created in March in response to the company’s rapid growth of new international distributors authorized to sell LSI Chemical branded additives and the Hot Shot’s Secret product line overseas. In this position, Robinson will be responsible for the coordination of all LSI Chemical sales activity, partner and customer support, international marketing initiatives and an extensive trade show and conference event schedule. As the first point of contact for both prospects and existing customers, he is dually responsible for developing new business and supporting existing distributors with the collateral, print and digital, and educational marketing support to ensure their success. He will report directly to LSI Chemical President Todd Cawley.

CRC Industries Joins with TechForce to Help Develop Next Generation of Technicians, Acquires Select Assets of Harris International Laboratories Inc.

CRC Industries Inc., a global manufacturer of specialty products and formulations for maintenance and repair professionals and do-it-yourselfers, has partnered with the TechForce Foundation and its industry alliances to help educate, develop and train the next generation of technicians. TechForce aims to address the critical need to build the technician workforce and inspire students to consider skilled trades careers in the transportation industry. In addition, CRC Industries has acquired select assets of Harris International Laboratories Inc., including the Evapo-Rust brand of rust removal products.

Joe Barone
Joe Barone

R&R Marketing Welcomes Joe Barone as ecommerce Business Analyst

R&R Marketing Consultants Inc. (RRMCI) has announced the recent hire of Joe Barone as ecommerce business analyst. Barone will join the RRMCI Technology Team. Barone began his career in the automotive industry in 2012 as a counterman selling automotive parts in his family’s hardware store. His passion for the aftermarket quickly grew as he then moved to Grand Rapids, Michigan, in 2015 to work with Auto-Wares. In 2019, Barone transitioned to the performance side of the industry where he worked at Motovicity until its acquisition by Turn 14 in 2020. Since then, Barone has been fine tuning his skills, creating data for ecommerce and ACES and PIES for manufacturers. 

SuperSprings Announces Changes to Leadership

SuperSprings International has announced the restructuring of its leadership team in response to the growth the company has experienced this year. In 2021, SuperSprings has recorded more than 50% growth domestically and more than 200% internationally, the company said. Adam Weisner, the company’s chief commercial officer, is now leading all sales efforts, including domestic, international and RV OEM sales. Additionally, Weisner will spearhead all marketing, customer service, e-commerce and companywide technical support.

Michael Stickney, who joined the company in 2019 as chief sales officer, will take on a new role as chief operations officer. Stickney will now be responsible for all operations, including e-commerce operations, purchasing, warehouse, engineering, order fulfillment and vendor relationship management. Gerry Lamberti will continue as CEO and visionary for new products. Justin Tevis will continue to lead data management and reporting, with the additional responsibility of overseeing technology for the company. Ryan Dougan will continue to lead finance for the company, as well as human resources.

Old World Industries Taps Automotive Aftermarket Veteran Greg Noethlich as Chief Executive Officer

Old World Industries announced the appointment of automotive industry veteran, Greg Noethlich, as its new CEO, effective April 5. As CEO of one of America's largest privately held automotive aftermarket companies, Noethlich will be responsible for accelerating the growth of Old World Industries with its PEAK, BlueDEF and Final Charge brands. Noethlich comes to Old World Industries after leading several major automotive aftermarket businesses, including FRAM Oil Filters, Prestone Products and, most recently, Champion Laboratories. 

Addman Engineering Group Acquires 3rd Dimension

Addman Engineering Group has announced the acquisition of 3rd Dimension Industrial 3D Printing based in Westfield, Indiana. 3rd Dimension is a provider of metal additive manufacturing and CNC-engineered solutions. With this acquisition, Addman adds a range of metal printing capabilities as well as traditional subtractive processes. The purchase marks Addman’s second additive manufacturing location in the United States, with its headquarters and innovation center based in Bonita Springs, Florida.

GoodguysGoodguys Announces Next Generation Award for Young Enthusiasts

Goodguys Rod & Custom Association has created The Next Generation Award presented by Goolsby Customs, formerly called the Young Guys/Gals award, to encourage young builders to continue in the industry and to foster a field of talent which will sustain the hobby. The overall winner will receive prime placement in the Goodguys booth at the 2021 SEMA Show in Las Vegas.

A special parking area will be in place for contestants at each Goodguys event. The top two from each event, chosen on Saturday morning from the special parking area, will receive priority placement inside the show, and a winner will be chosen at the end of the event based on a combination of social-media voting and representatives from Goodguys & Goolsby Customs. From those individual event winners, one young builder will be chosen to bring their build to the next SEMA Show, where it will be showcased among the work of the top builders in the world. Builders 25 and under can compete as long as they have performed the majority of the work on their project car or truck.

J-B Weld Acquires Herculiner From Old Worlds Industries

The J-B Weld Company announced its acquisition of the do-it-yourself bed liner brand Herculiner from Old World Industries LLC. Herculiner created the original DIY Truck BedLiner Kit more than 20 years ago. J-B Weld established itself in the DIY market in 1969 with a metal “cold weld” epoxy adhesive that served as an alternative to traditional torch welding and high-strength repair opportunities. Since then, J-B Weld has broadened its product portfolio to meet evolving customer needs, including adhesives for metal, wood, plastic and general-purpose use.

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