People, Places & Racing News

YEN Member Spotlight: How Alexander Martinez of SD Wheel Keeps His Priorities Top of Mind

By Ashley Reyes

Alexander MartinezAlexander Martinez is the SEMA Young Executives Network’s (YEN) newest spotlight member. Martinez is the chief marketing officer at SD Wheel—retailers and installers of tires, aftermarket wheels and vehicle accessories for the automotive aftermarket.

SEMA: What is the best advice you have ever received?

Alexander Martinez: Everyone has the same amount of time, but not everyone has the ability to sort their priorities. Ensure you know what you give your time to so your priorities always stay top of mind.

SEMA: What keeps you in the industry?

AM: The ability to build cars and connect with some incredible people keeps me in the industry.

SEMA: Where can you be found on a Saturday?

AM: Summertime—grilling, cutting lawn and unnecessarily organizing my garage for the ninth time. During the Winter—coffee and script writing.

SEMA: How do you prepare for an important meeting?

AM: Understanding my purpose there. Meetings are a waste in my eyes, so I try to minimize them if possible and maximize their effectiveness if my attendance is required.

SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?

AM: Ferdinand Porsche.

If you are a current YEN member, fill out a YEN member spotlight form. Selected candidates are eligible to be featured on YEN’s social media, SEMA eNews and YEN member updates.