People, Places & Racing News

YEN Member Spotlight: Recognizing Jake Hopkins of FASS Diesel Fuel Systems

By Ashley Reyes

Jake HopkinsJake Hopkins is the SEMA Young Executives Network’s (YEN) newest spotlight member. Hopkins is a YEN select committee member and the marketing manager at FASS Diesel Fuel Systems, manufacturers of Fuel Air Separation Systems (FASS)—a diesel fuel lift pump and fuel filtration system designed to improve diesel truck fuel mileage, engine performance and extend the life of diesel injection systems.

SEMA: What is the best advice you have ever received?

Jake Hopkins: Your life isn’t defined by the people in your life, your job or where you live. It’s defined by your attitude about those things.

SEMA: What keeps you in the industry?

JH: How many people get to live their passion? There’s nowhere I’d rather be!

SEMA: Where can you be found on a Saturday?

JH: Cleaning my truck or shopping for truck parts.

SEMA: How do you prepare for an important meeting?

JH: Carrying notes and a cup of seriously strong coffee.

SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?

JH: Brian Scotto, co-founder and chief creative officer of Hoonigan Industries.

If you are a current YEN member, fill out a YEN member spotlight form. Selected candidates are eligible to be featured on YEN’s social media, SEMA eNews and YEN member updates.