By Linda Spencer
Join SEMA on the first SEMA Nordic trip, August 25–29, 2021, in Stockholm, Sweden. Participants will learn the potential for their products in this performance and classic-car paradise. Meet with top trade buyers enabling the half-century-old craze in Sweden and the surrounding countries of Norway, Finland and Denmark to restore and upgrade American classic cars.
Performance is among the top upgrades sought for a range of vehicles. After all, the region hosts the headquarters of the European drag-racing championship. Rally racing and drifting also have their passionate fans and skilled competitors. A robust sportsman program allows enthusiasts to use their more modestly upgraded rides in numerous competitions. High disposable income, a love of American vehicles and products, coupled with a passion for personalization makes this an attractive region.
The SEMA Nordic trip is the fifth region for the popular SEMA Business Development Programs. These overseas low-cost, turnkey events bring together SEMA-member manufacturers and buyers from key global markets. The price of the upcoming trip includes hotels, a table- top display, meals and networking events. Prices start at $4,500 per company, not including flights to/from the United States. U.S. government grants (federal and state) are available to help defray the cost for qualified companies.