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Registration Open for SEMA Nordic Trip


By Linda Spencer

The Nordic region hosts the headquarters of the European drag-
racing championship. Photo courtesy: Lena Peres – Speedgroup.

Join SEMA on the first SEMA Nordic trip, August 25–29, 2021, in Stockholm, Sweden. Participants will learn the potential for their products in this performance and classic-car paradise. Meet with top trade buyers enabling the half-century-old craze in Sweden and the surrounding countries of Norway, Finland and Denmark to restore and upgrade American classic cars.

Performance is among the top upgrades sought for a range of vehicles. After all, the region hosts the headquarters of the European drag-racing championship. Rally racing and drifting also have their passionate fans and skilled competitors. A robust sportsman program allows enthusiasts to use their more modestly upgraded rides in numerous competitions. High disposable income, a love of American vehicles and products, coupled with a passion for personalization makes this an attractive region. 

The SEMA Nordic trip is the fifth region for the popular SEMA Business Development Programs. These overseas low-cost, turnkey events bring together SEMA-member manufacturers and buyers from key global markets. The price of the upcoming trip includes hotels, a table- top display, meals and networking events. Prices start at $4,500 per company, not including flights to/from the United States. U.S. government grants (federal and state) are available to help defray the cost for qualified companies.

Register now; slots are limited. More information is available at or contact Linda Spencer at to schedule a call.