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Movers & Shakers: Turn 14 Distribution Adds Moroso Performance to Line Card; Steve Whipple Joins JEGS Private-Label Department


Compiled by SEMA Editors

Turn 14 Distribution Adds Moroso Performance to Line Card

Turn 14 Distribution has expanded its product range with the addition of Moroso Performance Products catalog of equipment for racing and street performance to its line card. Moroso manufacturers more than 4,000 products, including deep-sump oil pans, electric water pumps tall valve covers, lightweight front drag tires and racing vacuum pumps.

Steve Whipple joined JEGS as its new director of private-
label sourcing.
Steve Whipple Joins JEGS Private Label Department

Longtime industry veteran Steve Whipple has joined JEGS as its new director of private-label sourcing, where he will work with racing manufacturers to help bring products to market through the JEGS brand. Whipple comes to JEGS from Edelbrock, where he had served as vice president of sales and marketing since joining the company in 1999. Prior to Edelbrock, Whipple was a general manager for Nitrous Oxide Systems (NOS), and before that the national sales manager for Super Shops Inc. Whipple currently serves on SEMA’s Board of Directors, and previously on SEMA’s Motorsports Parts Manufacturers Council (MPMC).

VP Racing Fuels Names Freddie Turza Lubricants Sales Manager

VP Racing Fuels Inc. has announced the appointment of motorsports veteran Freddie Turza as lubricants sales manager. Turza became part of the VP team in 2008 after a successful career as an engine builder in NASCAR with Richard Childress Racing, Labonte Racing, and as the head of Turza Racing Engines when he built race-winners for Billy Pauch, Craig VonDohren and many others. At VP, he was instrumental in introducing VP spec fuel to the Super DIRT Car Series, developed a global program with M-Sport, and has worked with OEMs, engine builders, tuners and racers around the world.

Pi Innovo
Dana Inc. announced that the company
has acquired Pi Innovo LLC, an
embedded software solutions and
electronic control units provider.
Dana Acquires Pi Innovo LLC

Dana Inc. announced that the company has acquired Pi Innovo LLC, an embedded software solutions and electronic control units provider for the light-, commercial- and off-highway markets. Dana had previously held a non-controlling interest in the company.

The software and controls expertise of Pi Innovo builds on Dana's capabilities in designing, engineering, and delivering complete vehicle integration for e-Propulsion systems.

PerTronix Performance Brands Acquires Taylor Cable

PerTronix Performance Brands has acquired Taylor Cable Products Inc., located in Grandview, Missouri. The announcement follows PerTronix’s acquisition of Aeromotive Inc. in November 2020.

Evolve Transporters Adds Marketing Exec to Team

Evolve Transporters, based in Painesville, Ohio, has announced Seth Kimberlin as its new director of partnerships. In his new position, Kimberlin will lead the management, collaboration, growth and development of relationships with race teams, sponsors and property partners. Kimberlin brings nine years of motorsports experience to the position, including his most recent stint at GMR Marketing managing the NASCAR Xfinity & Cup entitlements for Comcast. He also started his career overseeing client service and business development at Kentucky Speedway.

Covercraft has signed on as the title sponsor of the 2021
MLF Tackle Warehouse Pro Circuit presented by Bad Boy
Mowers, Covercraft Stop 2–Lewis Smith Lake, March 11–14,
in Cullman, Alabama.
Covercraft Expands Sponsorship With Major League Fishing

Major League Fishing (MLF) has announced that Covercraft has signed on as the title sponsor of the 2021 MLF Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, Covercraft Stop 2–Lewis Smith Lake, March 11–14, in Cullman, Alabama. The Tackle Warehouse Pro Circuit is professional bass fishing’s premier five-fish-limit tournament series, showcasing a field of 163 of the top bass anglers in the world competing for up to $135,000 at each regular-season tournament and up to $235,000 at the Tackle Warehouse TITLE, the Pro Circuit Championship.

Meyer Distributing Announces London, Ontario, Canada, Location

Meyer Distributing Inc. has announced the addition of its London, Ontario, Canada, location. This is Meyer’s second location in the nation in addition to its Milton, Ontario branch.

The Tuning School Announces Changes for 2021

The Tuning School announced several company changes for 2021. The Tuning school has a new logo, new products in development, and a new building purchase that the company says will increase the quality of education for all students. The Tuning School is also developing live virtual training courses to accommodate all potential students.

Alex Goodemoot
Alex Goodemoot of N.A. Williams Selected as World Class Technician

Alex Goodemoot, regional manager for N.A. Williams, has been selected as a “World Class Technician,” by the Auto Care Association and the National Institute for Automotive Service Excellence (ASE). Goodemoot grew up in the industry, spending most of his childhood in his family’s Carquest store. Throughout his 20’s, he worked in multiple repair facilities as both a technician and manager, sharpening his skills as a technician. He has worked at every level from the jobber store, warehouse, installer and manufacturer.

The Auto Care Association and ASE work together to recognize professional technicians who have tested and obtained ASE certification in 22 specialty areas to earn “World Class Technician” status. There are an estimated 879,000 technicians in the United States and approximately 250,000 of those techs are ASE certified. Goodemoot was one of only 42 individuals to earn “World Class Technician” recognition for 2021.

Hot Shot's SecretLSI Chemical Signs Trinidad and Tobago Distributor

LSI Chemical signed a new distributor for Trinidad and Tobago, and the country of Guyana, to the company’s rapidly growing roster of international distributors—TechMotive Imports. Located in San Juan, this distributor will immediately work with downstream companies in the oil and gas industry and automotive retail to promote and distribute LSI Chemical additives and specialty oils for a wide range of applications and markets. Serving customers throughout the Caribbean region, TechMotive specializes in innovative technology solutions and has a thriving compatible business, Maraj Air Conditioning Ltd., distributing automotive air conditioning and refrigeration parts and service since 1983, in addition to residential and commercial.

TechMotive specializes in improving lubricant, petrol, and diesel quality using cutting edge formulas derived from nano technology. TechMotive is now authorized to sell LSI Chemical oil and fuel additives as well as the full line of Hot Shot’s Secret products via retail in Trinidad and Tobago.

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