By Ashley Reyes
SEMA Education remains committed to empowering industry professionals by sharing innovative strategies, information and learnings through new and engaging webinars. Since launching at the beginning of this year, the Virtual Education Program has seen more than 700 registrants participating in live and simu-live events.
Mark your calendars for the following upcoming webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.
Tuesday, February 16, 2021 – Classic Cars, Modern Markets
Series: SEMA Industry Insight Series
Track: Trends & Research
Classic cars and trucks represent a $890 million market. Find out how you may be able to capitalize on this market by learning about new research that shows what types of parts are bought for classic vehicles, what the vehicles are primarily used for and the behaviors of the vehicle owners. Presented by SEMA Market Research, the information represents new data and findings that will help you better understand the opportunities available.
February 17, 2021 – Shop & Financial Management: Stocking Strategies
Series: Wheel and Tire Industry Insights, powered by WTC
Track: Industry Segments, powered by SEMA Councils and Networks
With so many wheel and tire brands, sizes, treads and weights, having the right inventory and distribution can be challenging. As consumer driving habits evolve and eCommerce continues to impact purchasing behavior, businesses must evaluate their inventory strategies and supply-chain management in order to succeed and stay profitable. Learn how to maintain the right products in stock and find out what you can do to keep products moving.
Tuesday, February 23, 2021 – Résumé Do’s and Don’ts
Series: Perfecting Your Job Search Series, powered by SBN
Track: Industry Segments, powered by SEMA Councils and Networks
Résumés typically provide the first impression of your qualifications to a prospective employer. With so many people looking for jobs, it’s important to know how to make your resume stand out. Learn the do’s and don’ts of creating a stand-out résumé—including what to focus on, items to highlight, and what to leave out during the interview to make sure you get that call back.
Wednesday, February 24, 2021 – The Customer Journey: From Digital Onlooker to Repeat Buyer
Track: Marketing & Sales
Today’s customer journey is an ongoing blend of online and offline interactions. In this one-of-a-kind session, you’ll receive practical strategies on how to seamlessly navigate the entire sales process and walk away knowing how to attract customers through a 5-Star digital experience that matches the experience offered in your brick-and-mortar location.
Thursday, February 25, 2021 – How To Take Your Digital Marketing to the Next Level
Track: Marketing & Sales
Geared toward automotive professionals who have some experience in digital marketing and are looking to scale up their efforts and learn new strategies, this two-hour workshop will include group exercises and leave participants with specific tangible strategies that can be applied to their businesses immediately. Attendees will walk away with new businesses tactics to improve SEO, reach more customers and increase sales.
Friday, February 26, 2021 – New Policy on Tampering and Defeat Devices Explained
Track: Legislative & Regulatory
Released in December, the U.S. Environmental Protection Agency’s new Tampering Policy replaces Mobile Source Enforcement Memo 1A (1974) and addresses civil enforcement of the Clean Air Act’s prohibitions on tampering and aftermarket defeat devices. Hear from industry experts and an EPA representative as they provide an overview of the new policy, and cover key issues on testing and policy benefits.