Business Tools

SEMA Virtual Education Upcoming Events

By Ashley Reyes

Webinar SeriesSEMA Virtual Education includes a comprehensive library of on-demand sessions that members are invited to access anytime, anywhere. Available at, the upcoming calendar is filled with live, simu-live and debut recordings that provide SEMA members with an opportunity to hear from and engage with leading experts, as well as learn about the most current hot topics and trends.

Upcoming sessions are listed below, with new sessions announced throughout the year. Stay tuned to SEMA eNews as new events are announced weekly

Tuesday, January 26, 2021 – Navigating Career Advancement Conversations
Series: Sharpen Your Soft Skills Series, powered by SBN
Track: Industry Segments, powered by SEMA Councils and Networks

As the new year begins, it’s time to think about your career. Promotions and job advancements are likely top of mind, but asking for a raise or promotion is not always easy. In “Navigating Career Advancement Conversations," owner of HR Culture Geek Elizabeth Jacobs will help attendees understand the best methods to connect with management to successfully attain salaries, raises and promotions. The one-hour session will address how to avoid what can potentially be an uncomfortable conversation, and how to focus the discussion on their work and not the finances.

Register here.

Wednesday, January 27, 2021 – What Now? Industry Path in the Wake of Disruption
Series: SEMA Industry Insights Series
Track: Trends & Research

As aftermarket businesses enter the new year, the state of the industry will be closely watched for new sales trends and market planning. Join SEMA Market Research as they introduce potential scenarios for 2021 and explore the industry’s path in the wake of disruption, the economy, and changes in vehicle segment sales and market size.

Register here.

Tuesday, February 9, 2021 – How to Protect Your Brand’s Online Reputation
Track: Marketing & Sales

Your online reputation can make or break your business. The challenge is that people are more motivated to post online when they’re unhappy than when they’re happy. How should businesses respond when they receive negative feedback? How can you create a process for acquiring more positive reviews? All this and more will be answered in this session.

Register here.

Tuesday, February 9, 2021 – Facebook Live Chat With Kathryn Reinhardt
Track: Industry Talks

Tune into a Facebook Live Chat with Kathryn Reinhart, SEMA Board of Directors and Senior Marketing Manager at 4 Wheel Parts. Named SEMA Person of the Year in 2015 for her dedication and accomplishments in the industry, Reinhardt will share details about her start in the industry, inspirational stories about women she met along the way, and give advice on knowing what you want and how to ask for it.

Location: SBN Facebook page

Wednesday, February 10, 2021 – Facebook Live Chat with Lindsay Hubley
Track: Industry Talks

Hear from Lodestone Events’ managing partner Lindsay Hubley as she talks about challenges in the events industry during Covid-19 and what her company has planned for 2021. Lodestar Events is an event production company that specializes in event planning and logistics, marketing and communications and sponsorship and exhibitor sales, and oversees the world’s premier overland and adventure travel event, Overland Expo.

Location: YEN Facebook page