Compiled by SEMA Editors
Wilwood Racing Division Hires Tommy Strup
Wilwood Disc Brakes’ racing division has announced the addition of Tommy Strup as the newest outside sales contractor. Strup brings decades of racing experience and braking technology knowledge to the team. Strup, who has been a regular fixture at race tracks since his early childhood, has owned a race program and worked directly with various race teams, builders, and dealers. He has also worked with Heintz Performance, CV Products, Central High Performance, and Pro-Systems. A native and long-time resident of Long Island, New York, Tommy now resides in Charlotte, North Carolina. He will report directly to Wilwood Motorsports Manager Dave Brzozowski.
Power Automedia Breaks Traffic Records in 2020 With More Than 17.38 Million Readers
Power Automedia had a record year in 2020 in terms of magazine site traffic. While the global pandemic brought along new challenges and difficulties throughout the year, Power Automedia’s magazine titles achieved consistent growth in audience response to its content. Over the last half of the year, stay-at-home orders and quarantines have meant an increased capacity for overall media and content consumption. Power Automedia was no exception to this increased traffic leading to more than 17.38 million active readers across the 11 magazine titles within its network. This increase in magazine site traffic has been accompanied by an increase in ad impressions and reader engagement.
Joe Didato Joins Digital Throttle Sales Team
Joe Didato has joined the Digital Throttle sales team as its new sales director. Based in Detroit, Didato will be responsible for expanding Digital Throttle’s digital advertising services across several automotive markets. He has more than 30 years of industry experience, having worked as national account director for Motor Trend, representing brands like Motor Trend, Hot Rod, Four Wheeler, Truckin’, Car Craft and Super Street, among others.
XS Power Batteries Announces Las Vegas Distribution Point
XS Power Batteries, based in Knoxville, Tennessee, has announced the start of operations at its new Las Vegas distribution and manufacturing facility. Located near McCarren International Airport, the first stage of expansion includes an 8,500-sq.-ft. space that allows for quick access to all XS Power products for customers in the Western United States. Shorter shipping times will also result in less overall package handling and fewer damages. In addition to a fully staffed shipping hub, the new XS Power facility will be used for production of SuperBank Ultra Capacitors, Li series lithium batteries, Titan8 lithium batteries, and XV series lithium batteries.
Roadster Shop Launches New Series Documenting 2020 Barrett-Jackson Road Tour
Roadster Shop in partnership with Ironclad Media is launching a brand-new five-episode series documenting their 2,400-plus-mile journey on the 2020 Barrett Jackson road tour. The docuseries will follow along with Roadster Shop and its customers as they travel from Atlanta through North Carolina and down the East Coast ending in Key West, Florida, all while showcasing the partners that make building and driving these cars possible. Tune in to all of @Roadstershop media channels for the first Episode launching, Wednesday January 20.
Sophia Polsinelli Joins MBE Group as Account Coordinator
Marx Buscemi Eisbrenner Group (MBE Group) has hired Sophia Polsinelli as its newest account coordinator. Polsinelli joined MBE Group as a communications intern in late September 2020 as part of its recently launched internship program. During her time with MBE Group, Polsinelli has supported the company’s in-house marketing initiatives in addition to various client projects, including drafting social media content, working on social influencer programs, assisting with SEO applications, writing press releases, and developing media lists, among other activities. As an account coordinator, Polsinelli will support client account teams with writing, media relations, social media, integrated branding campaigns, and digital marketing activities. Prior to joining MBE Group, she served as a marketing and sales intern for Bosch Battery Systems in Orion, Michigan.
LSI Chemical Signs NanoTech Petroleum as Authorized Distributor for South Africa
LSI Chemical has announced NanoTech Petroleum as its new international distributor. Located in South Africa, NanoTech Petroleum is now authorized to distribute the entire line of LSI Chemical fuel and oil additives and the full line of Hot Shot’s Secret consumer products in South Africa. NanoTech Petroleum will now market and sell the LSI Chemical line of products as well as the entire line of Hot Shot’s Secret products.
RRMCI to Represent Red Line Synthetic Oil Through North American Marketing and Sales Promotions
Red Line Synthetic Oil will now work with R&R Marketing Consultants Inc. (RRMCI) for North American sales and marketing representation. RRMCI will represent Red Line Oil’s entire lubricant lineup, including motor oils, gear oils, assembly lubes, fuel additives and its WaterWetter cooling additive.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.