Compiled by SEMA Editors
Hot Shot’s Secret Launches “The Steve Sommers Overnight Drive” on Monday, January 11
“The Steve Sommers Overnight Drive” show launches officially on Monday, January 11, at 12:00 a.m. (EST). The five hour overnight call-in talk show will stream live from the brand new Hot Shot’s Secret Studios and have a similar trucking-focused format as Steve’s prior radio show, “America’s Truckin’ Network,” but will also provide a greater production flexibility with an expanded new audience and freedom to cover topics of interest to his callers. The show is scheduled to air weekly from midnight to 5:00 a.m. (EST) Monday through Friday and is the brainchild of longtime sponsor Hot Shot’s Secret. As before, callers will be able to speak direct with Sommers during the live show by calling a toll free number 844-844-3388.
To start, the live show will be featured exclusively on Hot Shot’s Secret’s YouTube and Facebook pages, which means for the first time, longtime fans will not only be able to hear but also see Sommers behind the microphone. Plans for expanded distribution of the program are currently in the works and will be announced in the coming weeks. The Steve Sommers Overnight Drive show is currently solely supported by Hot Shot’s Secret. The new Hot Shot’s Secret Studios are located in Cincinnati, Ohio.
CURT Launches Online Media Center
CURT has launched an all-new Media Center, offering videos, photos, literature and logos for instant download. This marketing resource provides CURT customers with full access to its array of media assets, making it easy to enhance customers’ web presence and assist with social media. The CURT Media Center is also designed to make it easy to quickly search, filter and download marketing assets. Images can be downloaded in jpeg format, videos as mp4 files, and logos are available in multiple file formats. Catalogs, trifolds and sales flyers are available as PDFs and can easily be printed out as needed.
Oracle Lighting Promotes Melissa Parker-Boudreaux to National Sales Manager
Oracle Lighting has announced the promotion of Melissa Parker-Boudreaux to national sales manager. She will be responsible for leading Oracle Lighting’s inside and outside sales teams and managing upper-level distribution accounts. Parker-Boudreaux recently celebrated 10 years with ORACLE Lighting, during which she rose through administrative and supervisory sales roles.
Champion Brands Celebrates 65 Years in the Lubricant Business
Champion Brands LLC has announced a year-long 65th Anniversary Celebration in 2021. Highlights of the year will be sponsorship of national and regional auto races, product contests, promotions, and special events. Originally Lowe Oil Co. founded by Ralph Lowe in 1956, Champion Brands, LLC produces and blends more than 350 products including fuel, oil and engine additives, brake fluids and motor oils for the automotive, heavy truck, racing, performance, industrial, commercial, agricultural and specialty markets.
Wilwood Disc Brakes Hires Tommy Strup as Outside Sales Contractor
Wilwood’s Racing division has hired Tommy Strup as the newest outside sales contractor. Since his early childhood, Strup has spent time at race tracks. He’s owned a race program, and worked directly with various race teams, builders and dealers. In 1969, he turned his passion for racing into a career at Heintz Performance. He also spent time at CV Products, Central High Performance and Pro-Systems. A native and long-time resident of Long Island, New York, Strup now resides in Charlotte, North Carolina. He will report directly to Dave Brzozowski, Wilwood motorsports manager.
Waytek, Inc. and Amphenol Sine Systems Announce New Distribution Partnership
Amphenol Sine Systems and Waytek Inc. have announced a formal agreement to distribute Amphenol Sine’s full selection of industry standard connectors. This distribution partnership became official in September. Waytek will continue to distribute new products developed by Amphenol Sine Systems throughout 2020 and beyond.
Timken Acquires Aurora Bearing Co.
The Timken Company, a provider of engineered bearings and power transmission products, has acquired Aurora Bearing Company’s assets. Aurora manufactures rod ends and plain spherical bearings.
DEI to Expand Headquarters in Avon Lake, Ohio
Design Engineering Inc. (DEI) has announced the company is entering Phase Two of a long-term, three-phase expansion project that will increase capacity at its Avon Lake, Ohio headquarters. Phase One occurred in 2013 when DEI completed a 12,000-sq.-ft. addition that more than doubled its prior warehouse space. Phase Two will add approximately 10,000 additional square feet to the current facility, bringing the total square footage to 35,000. The additional space will allow DEI—which celebrated its 25th anniversary in 2020—to continue to build on its lineup of heat and sound control products for the automotive, racing, powersports, 12-volt audio, industrial, marine, and related markets. A new water jet cutter, other new equipment, and process improvements will also enhance manufacturing and R&D.
R&R Marketing Consultants Welcomes Sparta to Client Roster
Sparta Evolution has signed on as a new client of R&R Marketing Consultants Inc. (RRMCI). RRMCI will work with the Seattle-based company to market and sell its line of products, including Big Brake Kits and direct replacement brake kits that include all the necessary components for installation.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to firstname.lastname@example.org.