People, Places & Racing News

Movers & Shakers: Design Engineering, Yokohama and Champion Oil

Compiled By SEMA Editors

Design Engineering Inc. Enters Phase Two of Three-Phase Expansion

Even in a pandemic, Design Engineering Inc. continues to grow.  The heat and sound management products company is entering Phase Two of a long-term, three-phase expansion project that will increase capacity at its Avon Lake headquarters.

DEI Expansion
Phase two of DEI's expansion plan adds approximately 10,000 square feet
to the current facility, bringing the total to 35,000-sq.-ft.

Phase One occurred in 2013, when DEI completed a 12,000-square foot addition that more than doubled its prior warehouse space. Phase two of the plan adds approximately 10,000 square feet to the current facility, bringing the total to 35,000-sq.-ft.

The additional space will allow DEI—which is celebrating its 25th anniversary in 2020—to continue to build on its lineup of heat and sound control products for the automotive, racing, powersports, 12-volt audio, industrial, marine and related markets.

Yokohama's GEOLANDAR CV G058 Wins a 2020 GOOD DESIGN Award

Yokohama Wins Good Design Award
Yokohama Tire’s latest GEOLANDAR product, the
GEOLANDAR CV G058, was named a 2020 GOOD
DESIGN award-winner in the transportation
category from The Chicago Athenaeum.

Yokohama Tire’s latest GEOLANDAR product, the GEOLANDAR CV G058, was named a 2020 GOOD DESIGN award-winner in the transportation category from The Chicago Athenaeum.

“We’re honored once again to earn a prestigious GOOD DESIGN award for one of our GEOLANDAR tires,” Andrew Briggs, Yokohama’s vice president of marketing and product management. “In 2019, our extreme all-terrain GEOLANDAR X-AT™ and the performance SUV/crossover GEOLANDAR X-CV® also received two GOOD DESIGN awards.”

The H- and V-rated GEOLANDAR CV G058 is designed for crossovers, smaller SUVs and minivans.

According to The Chicago Athenaeum, the GOOD DESIGN awards program, which began in 1950, creates awareness about contemporary design and honors products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.

Champion Oil Names Stirling Lubricants as Racing and Performance Distributor of the Year

Champion Brands LLC announced that Stirling Lubricants of New York was selected as its Distributor of the year.  

“The Champion Racing & Performance Distributor of the Year award is our most respected and highest honor,” stated Karl Dedolph Director of Racing and Performance products at Champion. “Each year, the award seeks to recognize independent aftermarket distributors who display excellent customer service, business acumen, market knowledge and willingness to improve and evolve their business with industry and market changes. Finalists are chosen from customer satisfaction comments posted on different social media platforms that exemplify the tenets of the award.

Since 1985, Stirling Lubricants Inc. has been a trusted oil manufacturer and distributor headquartered in Rochester, New York. The company produces exceptional quality cutting oils, stamping oils, quench oils, hydraulic, and way oils plus distribute branded high-performance and high-quality lubricants, including a wide range of chemicals.

“We are proud to represent Champion Oil,” stated Steve Stirling, President of Stirling Lubricants. “The company's full line compliments our commitment to top-tier lubricants and strategic marketing.”