By SEMA Editors
|Dr. Jamie Meyer|
Tim Frost, the National Speedway Directory publisher, has announced the schedule for the 2020 virtual Race Track Business Conference (RTBC), set for Wednesday, December 9.
Headlining the schedule is PRI President Dr. Jamie Meyer. He will present the ninth annual event's opening remarks, which typically occurs during the PRI Trade Show in Indianapolis but was canceled this year due to COVID-19. Meyer will discuss Change and Adapt: The Year of Challenge and Uncertainty.
The online gathering, set from 9:00 a.m.–12:00 p.m. (CST), will also feature four cutting-edge presentations, including:
- “Diversity and Inclusion,” which will discuss creating and embracing social change, on and off the track opportunities, motorsports' response, and more. This session will be led by Lauri Eberhart of Apollo Sports Law Group, Jimmie McMillian of Indianapolis Motor Speedway, and Cindy Sisson, the CEO of GS Events.
- “Motorsports Coalitions” will cover how to bring the industry together and create awareness and opportunities, as well as legislative and operational guidance. This session will be led by Chris Blair of World Wide Technology Raceway, PRI Ambassador Tom Deery, Christian Robinson of SEMA’s State Government Affairs, and Shawn Stewart of U.S. Motorsports Association.
- “Racing Towards The Future” will cover the future of mobility, which is driven by transformational and disruptive forces from the impact of shifting demographics and consumer lifestyles to advanced technologies and automobility solutions. This session will be led by Doug Boles of Indianapolis Motor Speedway, Stefano de Ponti of Dallara USA, Matt Peak of Energy Systems Network, Rob Prucka of Clemson University-ICAR, Ralph Sheheen of Turn 3 Media, and John Waraniak of SEMA.
- “Digital Marketing” will focus on effectively reaching customers on multiple platforms after the shutdown. This session will be led by Gene Cottingham of Mix It Out, Ruthie Culbertson of Driving EXP, and Jason Rittenberry of Music City Grand Prix.
Networking will take place directly after the closing remarks at 12:00 p.m. The cost to attend the virtual event is $25.