Compiled by SEMA Editors
Dale Earnhardt Jr.
Dale Earnhardt Jr. Joins iRacing as Executive Director
iRacing.com Motorsport Simulations has announced that Dale Earnhardt Jr. will officially join iRacing as an executive director and part of its management committee. The NASCAR Hall of Famer, two-time Daytona 500 winner, and two-time NASCAR Xfinity Series champion will have a hand in numerous aspects of iRacing, from partner and community relations to user experience and development of the platform’s stock car offerings. Additional responsibilities that Earnhardt Jr. will take on in his new role at iRacing include eSports, strategy, marketing, partnerships and licensing.
ProMedia Launches New Event Production Division
ProMedia Events & Publishing has announced ProMedia Productions, a new division for the sanctioning body and media company. The new brand is a for-hire event production and logistics group offering complete, turnkey motorsports event management. ProMedia Productions is responsible for handling the drag racing segments of Holley LS Fest and Holley MoParty and is currently in talks with other specialty drag racing events for 2021 and beyond. ProMedia Productions allows companies to focus on their core business while developing live events. The events will carry the moniker “Powered by NMCA” to let racers and fans know there will be a high level of professionalism and organization. Additionally, ProMedia Productions can handle gate management, racer and spectator parking, advance and same-day ticketing, marketing, and media relations.
Formula DRIFT is implementing new requirements that all PRO category competition vehicles participating in the Irwindale Speedway rounds, November 20–22, will run LED under-car lighting.
Formula DRIFT Implements Type S Under-Car LED Lighting for All PRO Championship Night Events
Formula DRIFT is implementing new requirements that all PRO category competition vehicles participating in the Irwindale Speedway rounds, November 20–22, will run LED under-car lighting. This will apply to all future night-time rounds going into the 2021 season. As part of the new rule, Formula DRIFT will require a minimum of 5-ft. of LED lighting to be installed on both the left and right side of the car. Drivers are permitted to add more lighting if they wish. LED Lighting will be provided by TYPE S to all PRO category teams, free of charge, unless they currently have LED under-car lighting. The requirement will be added to the 2020 Formula DRIFT rule book. TYPE S will also be the presenting sponsor of the event. Formula DRIFT will additionally integrate TYPE S LED lighting equipment into elements of the drift course and track facilities as an added spectator experience.
Costa Mesa, California-based TYPE S recently signed a multi-year deal with Formula DRIFT, which sees the company introduced as the official vehicle lighting, dash cam and jump starter of the series. As part of its commitment to Formula DRIFT, TYPE S is introducing a new Pro Series exterior LED lighting kit specifically designed for the teams. It was co-developed with partners Vaughn Gittin Jr. and Chelsea DeNofa.
NHRA Lucas Oil Drag Racing Series Releases 2021 Schedule
Officials have released the 2021 schedule for the NHRA Lucas Oil Drag Racing Series, where NHRA's top Sportsman competitors battle for national, regional, and divisional championships. Celebrating its 20th year, the NHRA Lucas Oil Drag Racing Series begins 2021 at Orlando Speed World Dragway on February 4-6, and concludes at The Strip at Las Vegas Motor Speedway on November 4-7. The series also announced several doubleheader events, including races at National Trail Raceway in Columbus, Ohio; Texas Motorplex in Dallas; Heartland Motorsports Park in Topeka; Yellowstone Dragstrip in Acton, Montana.; Sonoma Raceway in Northern California; and Mission Raceway, Mission, British Columbia, Canada. View the complete schedule.
Yokohama Tire Named Title Sponsor of the 2021 Yokohama Drivers Cup USA
Yokohama Tire announced it is partnering with Competent Motorsport for another season of racing. Starting in 2021, Yokohama will be the title sponsor and exclusive tire provider of the Yokohama Drivers Cup USA—an eight-race series featuring Porsches and Ferraris in separate run groups. The races will take place at venues such as Circuit of the Americas, Laguna Seca, Sonoma Raceway and Road America. Yokohama and Competent were partners on the Drivers Cup series in 2007 and reunited in 2020 for the Porsche Sprint Trophy USA West, which will no longer be a series in the U.S. next year. The races will feature multiple generations of Porsche GT3 Cup Cars, GT3 Rs and Cayman GT4, as well as Ferrari F430, F458 and F488 competing against each other.
For more racing news, visit Performance Racing Industry’s (PRI) website.