Newly Released Video Features 2020 Launch Pad Competition in Action

By Ashley Reyes

Watch the Top Five Finalists from the 2020 SEMA Launch Pad, powered by Young Executives Network (YEN) competition pitch their products to a panel of established industry experts in the newly released video, now available on the SEMA Launch Pad website. Since 2013, the competition has concluded in front of a live audience at the SEMA Show in Las Vegas. For the first time, the competition was filmed and recorded to provide viewers an opportunity the see and hear from the Top Five competitors, as well as feedback and discussions from the judges about the pitches.

Watch as competitors lament over their presentations, and find out what the judges were really thinking.    

Hosted by industry celebrity Aaron Kaufman, and judged by Daryl Sampson of Turn 14 Distribution, Dan Kahn of Kahn Media, Jonathan Mill of Alloy Studios, Melanie White of Hellwig Products, and Brian Reese of The Retrofit Source, the 45-minute program is inspiring, and highlights the innovation and ingenuity that young entrepreneurs have. Whether it’s the Impulse-Emergency Brake Light from Frontlane Inc., the ExoShield from Alchemy, the Stowaway Door from BeachComber Offroad, the Universal Truck Bed Mount from Dirt Dynamix, or the Mobile App from REVER, this year’s competition included a diverse range of products that will go on to continue advancing the specialty-equipment aftermarket.   

“Being able to see the finalists, the excitement in their eyes, the drive and passion is what makes this contest so exciting and worthwhile,” said Launch Pad Task Force Chair Jonathan Barber. “On behalf of YEN, a big thank you to the judges and Aaron Kaufman for another successful event.”

To learn more about the Launch Pad competition, visit