Business Tools

SEMA360 Education: Join Sung Kang and Vehicle Accessorization Experts

By Ashley Reyes

Sung Kang
Join actor Sung Kang (left) as he discusses the growth and future of the import car/tuner car hobby during SEMA360.

Vehicle accessorization is a vastly growing and changing market. Whether you are in the import car/tuner car segment, customize upscale hot rods, or service dealerships, understanding how your customers are choosing to personalize their vehicles is essential to growing and keeping long-lasting business relationships.

Join industry experts as they share techniques and tips for making accessories a priority in your business, and actors Sung Kang, Daniel Wu and Kenji Sumino of Greddy Performance Products Inc. as they discuss the growth and future of the import car/tuner car hobby during SEMA360.

Taking place 100% online, November 2–6, SEMA360 is the new trade-only event for the automotive specialty-equipment industry that is focused on new products, feature vehicles, education and manufacturer/buyer connections. Over the course of five days, the program will include more than 30 education seminars all available at no additional cost to those who are already signed up for SEMA360.

Below are four must-attend seminars that will help businesses understand current and future import and tuner car trends, as well as accessorization trends to consider before offering them to a client. All sessions and registration for SEMA360 can be found at  

Vehicle accessorization seminars include:

Monday, November 2

12:00 p.m.–1:00 p.m. – Today’s Tuner Car Market   
Speakers: Sung Kang (Actor), Mike Spagnola (SEMA), Kenji Sumino (Greddy Performance Products Inc.), Daniel Wu (Actor)

Wednesday, November 4

8:00 a.m.–8:45 a.m. – Online Car Sales: Keeping Accessorizes a Priority—Powered by the Professional Restylers Organization (PRO)
Speakers: Joe Cardinale (Auto Action Group), Derek Ellis (South Point Chevrolet), Kevin Gillis (Integrity Customs), Josh Poulson (Auto Additions Inc.), David Salsido (Sansone Auto Group)

Thursday, November 5

12:00 p.m.–12:30 p.m. - Restomod and Hot-Rod Interior Fabrication: Incorporating Modern Electronics—Powered by Automotive Restoration Marketing Organization (ARMO) and Hot Rod Industry Alliance (HRIA)
Speakers: Bryan Schmitt (Mobile Solutions), Juan Torres (Entertainment HB)

Friday, November 6

2:00 p.m.–2:30 p.m. - How to Add Vehicle Wraps to Your Business—Powered by Professional Restylers Organization (PRO)
Speakers: Craig Campbell (International Sign Association), Justin Plate (The Wrap Institute)

Sign up for seminars when registering for SEMA360 at Those who are already signed up for SEMA360 can access their accounts to add these seminars by visiting

View the full SEMA360 seminar schedule.