By Ashley Reyes
The SEMA Businesswomen’s Network (SBN) named Lee Riser of Truck Hero as this week’s #SheIsSEMA Spotlight Member. As senior director of marketing, accessory brands at Truck Hero, Riser is a leader in aftermarket marketing and sales strategy, sales and marketing processes and online and social marketing.
Learn about her involvement and passion for the industry in her Q&A with SEMA and the SBN.
SEMA: What is the best advice you have ever received?
Lee Riser: Just be Lee, and I have taken that to heart all these years. It is always best to be authentically yourself and remember what makes you unique is one of your biggest strengths.
SEMA: What keeps you involved in this industry?
LR: The passion that people have for what they do and the great relationships I have formed. This industry has truly become my extended family.
SEMA: On a Saturday, where can you be found?
LR: At home with my kids lately or on the road for an awesome event.
SEMA: How do you prepare for an important meeting?
LR: Ready to be open minded. You never know what could come out of your next important meeting.
SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?
LR: Jessi Combs. She really embodied SHE IS SEMA, and although I got time with her on the trail and at events, just one more lunch would be nice.
Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.