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SEMA “She Is” Member Spotlight: Lee Riser of Truck Hero

By Ashley Reyes

Lee Riser
Lee Riser

The SEMA Businesswomen’s Network (SBN) named Lee Riser of Truck Hero as this week’s #SheIsSEMA Spotlight Member. As senior director of marketing, accessory brands at Truck Hero, Riser is a leader in aftermarket marketing and sales strategy, sales and marketing processes and online and social marketing.

Learn about her involvement and passion for the industry in her Q&A with SEMA and the SBN.

SEMA: What is the best advice you have ever received?

Lee Riser: Just be Lee, and I have taken that to heart all these years. It is always best to be authentically yourself and remember what makes you unique is one of your biggest strengths.

SEMA: What keeps you involved in this industry?

LR: The passion that people have for what they do and the great relationships I have formed. This industry has truly become my extended family.

SEMA: On a Saturday, where can you be found?

LR: At home with my kids lately or on the road for an awesome event.

SEMA: How do you prepare for an important meeting?

LR: Ready to be open minded. You never know what could come out of your next important meeting.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

LR: Jessi Combs. She really embodied SHE IS SEMA, and although I got time with her on the trail and at events, just one more lunch would be nice.

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.