Compiled by SEMA Editors
 Eaton’s newly added content provides visitors with information on the benefits and performance characteristics of its differential product lineup. |
Eaton’s Vehicle Group Announces Educational Content About Performance Automotive Differential Products
Eaton’s Vehicle Group has announced it has added more educational content about its performance automotive differential products. The newly added content provides visitors with information on the benefits and performance characteristics of its differential product lineup. The updated web content allows users to explore and learn about topics such as “what is a differential,” “types of differentials available,” and “locking vs. limited-slip,” among other subjects, so they can choose the right differential for their vehicle, application, and performance desired. Eaton has also released an application to enable users to identify the right differential for their vehicle and application by answering a few questions. There also is a downloadable eBook that provides more detailed information to help guide a customer’s purchase decision. The new content can be viewed by visiting www.eatonperformance.com and clicking the “differentials and traction control” button.
Peterson Fluid Systems Assets Acquired by Specialty Products Company
Specialty Products Company of Longmont, Colorado, has announced the acquisition of Peterson Fluid Systems’ assets and team in Henderson, Colorado. Peterson manufactures high-end oil pumps, tanks, filters, associated plumbing along with fittings and accessories to meet the demands of circle track, drag, rally and any motorsports environment requiring performance and reliability.
UTI Adds To Executive Leadership Team
Universal Technical Institute Inc. has announced two additions to its executive leadership team. Bart Fesperman has joined the company in the newly created role of senior vice president-chief commercial officer (CCO), while Sonia Mason has been named senior vice president-chief human resources officer. Both report to Jerome Grant, UTI’s CEO. In his new role, Fesperman is accountable for UTI’s marketing and student recruitment functions, and leads the company’s integrated approach to student engagement, with a focus on optimizing interactions with students from lead generation through graduation. As senior vice president-chief human recourses officer, Mason will lead UTI’s human resource function supporting all aspects of the business. She will be responsible for talent acquisition and management, succession planning, performance management, training and development and compensation and benefits.
LIQUI MOLY to Become Official Sponsor of the Hahnenkamm Races in Kitzbühel
The German motor oil and additive producer LIQUI MOLY will be involved in alpine ski events, the world-famous Hahnenkamm Races, on the Streif racecourse between 2021 and 2025. At a press conference in Leipheim, the hometown of Ernst Prost, managing director of LIQUI MOLY, and Harti Weirather, former ski professional and owner of the internationally active sports marketing agency Weirather-Wenzel & Partner GmbH, signed the five-year contract for a partnership with the Hahnenkamm Races and the Kitzbüheler Ski Club. Prost sees the sponsoring activity as part of LIQUI MOLY’s aggressive marketing strategy.
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