People Places & Racing News

YEN Live Chat: Joe Opperman Talks Value of Exhibiting at Consumer Events

By Byron Bergmann

Joe Opperman
Joe Opperman

At the age of 34, Joe Opperman is the youngest executive director to serve at the Iola Car Show, and he is credited with being a catalyst for modernizing and rejuvenating the 48-year-old event. Iola Old Car Show Inc. is a non-profit, small-budget organization operated in the tiny Wisconsin town of Iola, population 1,301. Opperman will share insight and offer a unique perspective about the value of participating in a nationally recognized show that hosts more than 100,000 attendees over the three days every summer.

YEN members and specialty-aftermarket enthusiasts are invited to hear from and communicate directly with Opperman during YEN’s Live Chat, April 17, at 12:00 p.m. (PDT). Participants will have a chance to interact with Opperman as he answers questions regarding the value of exhibiting, engaging and marketing at consumer events.

Join the Live Chat on YEN’s Facebook page and come ready with questions to tap into Opperman’s expertise.

Date: Friday, April 17
Time: 12:00 p.m.–12:15 p.m. (PDT)
Event Location: YEN Facebook