People Places & Racing News

Watch SEMA Member PSKB Challenge the Industry to Take Their Trophy

By Lindsay Bianco

PSKB, a manufacturer’s rep, was crowned in 2019 as the overall champion in the Industry Cup Challenge during the SEMA Installation & Gala. With the rep agency taking home the hardware, the Industry Cup now rests in their hands until another SEMA member donates to SEMA Cares and enters this year’s Industry Cup Challenge. Here’s SEMA Cares Chair Melanie White and Rich Barsamian presenting PSKB with the Industry Cup:

During the Industry Cup Challenge, sponsoring companies are divided into five divisions, where they race high-quality, child-built pinewood cars. Each division crowns a winning company, which then goes on to represent that division in an all-out industry race to No. 1. Here are the official standings from last year.

2019 INDUSTRY CUP CHALLENGE WINNERS (Member Category Represented)

  • Rep Agency Class – PSKB, 1st Place Champion
  • Manufacturer’s Class – Hellwig Products, 2nd Place
  • Warehouse Distributor Class – All Pro Distributing, 3rd Place
  • Media Class – Motor Trend
  • Service Providers Class – eTool Developers

Make no mistake. This is a challenge from PSKB. This is the annual SEMA Pinewood Drag Races. The SEMA Cares committee will engrave one company’s name on a special Stanley-Cup-inspired trophy. Will it be yours?

The donation cost is $1,000 per sponsoring company. The standard pinewood build rules apply to all competing vehicles. Vehicles are randomly assigned and the race is officiated by SEMA Cares volunteers.

Even if you get your doors blown-off by a competitor, this race has one of the best consolation prizes ever—your sponsorship money will become a donation to SEMA Cares. For the children who labored over these race cars, your contribution is a signal to our industry and to children dealing with life’s harshest challenges.

For more information, contact the SEMA Cares staff liaison Lindsay Bianco at or 909-978-6692.