Business Tools

Enhanced Product Data Can Help Strengthen Manufacturers and Resellers Amid a Challenging Climate

By Gigi Ho


With businesses throughout the aftermarket suffering interruptions due to the Coronavirus pandemic, the current economic climate is more challenging than ever.

However, the surge of consumers shopping online also presents an opportunity to mitigate the impact of this downturn for both manufacturers and resellers, and enhanced product data can be a key component in weathering the storm.

The SEMA Data Co-op (SDC) values the role we play in helping our members' businesses succeed and prosper. Our teams are continuing with full-force, uninterrupted support to help suppliers and resellers alike with their data-enhancement goals.

For manufacturers, data can convey your brand and message to the market at a time when online shopping and buying activities are up. Take the time now to work with your SDC team to add new products or improve your product data. Potential areas for enhancement might include product attributes, vehicle fitment review and coverage, detailed product descriptions and an upgrade of digital assets where possible.

For resellers, consider adding or refreshing your data from the SDC. You can also install the SDC eCommerce plugin for WooCommerce (and soon Shopify) for a quicker launch of your online sales. The best part is your membership to SDC and access to the plugins are free.

One-on-one training is available to all member companies, so now is an ideal time for businesses of all sizes to review their data options for strengthening their brands and sales. For more information, contact the SDC at 888-958-6698 or email