People Places & Racing News

Movers and Shakers: PRI Hires Ashton Robinson as Marketing Coordinator

Compiled by SEMA Editors

Ashton Robinson
Ashton Robinson

PRI Hires Ashton Robinson as Marketing Coordinator

PRI has hired Ashton Robinson as marketing coordinator. With a passion for racing, Robinson says her entire life revolves around motorsports and the automotive industry. “I grew up around motorsports with my dad, from dirt bikes to go-karting. I currently compete in a few local series driving a ’15 Camaro 1LE, and this year I will be starting my journey competing in the Optima Batteries Search For The Ultimate Street Car. So far, I’ve driven Auto Club Speedway, Streets of Willow, and Big Willow (my favorite) and plan to drive Chuckwalla Raceway and Las Vegas Motor Speedway this year,” she said.

Brandon Lowder
Brandon Lowder

Accudraft Paint Booths Welcomes Brandon Lowder as New Senior Vice President of Auto and Truck

Accudraft has announced the appointment of Brandon Lowder to the newly created position of senior vice president of auto and truck. Lowder will oversee the automotive and truck industries for Accudraft’s growing operation. He brings more than 20 years of experience in product sales, revenue management and business development. Prior to joining Accudraft, Lowder was the general manager of Pro Spot International and has six years’ experience as vice president of auto refinishing at Global Finishing Solutions.

Dana Opens New Louisiana Facility

Dana Chairman and CEO Jim Kamsickas (center) attends the grand opening and ribbon-cutting ceremony at the company’s new Slidell, Louisiana facility.

Dana Inc. has announced it has opened the doors to a nearly 32,000 sq.-ft. facility in Slidell, Louisiana, for the repair, service and assembly of industrial gearboxes, including the ability to custom-make gears up to 6.5 ft. Located in the Fremaux Park development, the new facility replaces the company’s current operations in Slidell. The company also invested in gear-grinding and hobbing equipment and skilled personnel to increase the ability to quickly turnaround gearboxes for customers.

Red Line Synthetic Oil Opens Sponsorship Program to Support New Racers and Builders for the 2020 Powersports Season

Red Line Synthetic Oil has announced plans to recruit new, influential racers, riders, enthusiasts and builders to promote the Red Line brand and products throughout 2020 and beyond. The company seeks on-brand ambassadors who are committed to powersports and are interested in taking the necessary steps to maintain and prepare their bikes for the most extreme conditions. Red Line provides amateur and professional support for sponsored riders of all levels. New additions to the program this season will include lower product order minimums and refreshed, branded casual clothing designs. For consideration, Red Line requests résumés, bios or proposals with recent photos and results. Should you be accepted into the program, you will gain access to Red Line’s VIP ordering portal, as well as direct technical support and product discount support, based upon your level. Currently, only riders in the United States are eligible for the program. Those interested may submit their applications no later than April 30.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to