Exhibitor Deadlines and Updates—33 Days Until the 2019 SEMA Show Opens

By SEMA Editors

New Products Showcase
The New Products Showcase area serves as an extra avenue for exhibitors to reach new customers, and remains enormously popular with buyers and media seeking the latest product advancements and innovations.

With the 2019 SEMA Show less than five weeks away, Show management’s exhibitor update provides companies with the latest news and key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

Complete Deadlines Checklist - Take advantage of Early-bird rates—order before the deadlines!

The Deadlines Checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and much more.

Budget Checklist Double check your Show prep.

The budget checklist form allows you to keep track of all your costs and ensures that you are adequately prepared for your experience at the SEMA Show. 

Enter the New Products ShowcaseReach out to more business.

The SEMA Show New Products Showcase puts the spotlight on new and signature products from exhibitors representing the segments of the specialty-equipment industry.

The New Products Showcase features a Promo Package, which is offered to exhibitors through the new products entry form as an optional upgrade. This is a great opportunity for exhibitors to add value and additional exposure to their presence in the New Products Showcase—the SEMA Show’s No. 1 buyer and media destination.

The cost is $499 per product and includes the following:

  • Company logo carpet ad (2x2 ft.) in the New Products Showcase.
  • A meter panel listing at the New Products Showcase entrance.
  • Enhanced product listing in the January 2020 issue of SEMA News.

The New Products Showcase area serves as an extra avenue for exhibitors to reach new customers, and remains enormously popular with buyers and media seeking the latest product advancements and innovations. All of the products in the Showcase are photographed, featured in SEMA News and hosted on the SEMA website, The images are also promoted to the media and used for the product information available to buyers at the Show.

The first entry in the New Products Showcase is free. All additional entries are $75 per product category if received by Friday, October 11, and $150 thereafter. Entries submitted on-site will be accepted on a space-available basis.

Show App
The free SEMA Show mobile app gives Showgoers access to a comprehensive list of all exhibiting companies, seminars, events and more so users can create a personalized plan and maximize their time at the Show.

Know the ShowDownload the SEMA App.

The SEMA Show App includes links to the Show’s essential info—a list of Show hours, details on ground transportation, maps of the Show grounds and halls, a list of special events with times and locations and feeds from the official SEMA Show social-media accounts. To quickly navigate the Las Vegas Convention Center, the app will take you where you want to go from anywhere on the Show floor. Simply enter your current location by booth number, exhibitor name or room number, then enter your destination and the app will supply you with the best route. Download the app at

Exhibitor Appreciation Reception Featuring SEMA Show Vehicle Reveal.

Exhibitors can meet with colleagues and other exhibitors and enjoy food and beverages, compliments of SEMA, during the Exhibitor Appreciation Reception, beginning 4:00 p.m., Monday, November 4. During the reception, the SEMA Show Vehicle Reveal, one of the Show’s newest attractions, will take place. The Vehicle Reveal will feature several Show builders introducing their vehicles and sharing stories of how the projects were brought to life. SEMA Awards will be presented.

Register Your Personnel Exhibitor registration available at

Go to to register the employees who will be working your SEMA Show booth or display.

The Westgate is among several hotels in the SEMA Show block located within two miles from the Las Vegas Convention Center.

Reserve Hotel RoomsLock-in your guaranteed low rate.

Exhibitors who have not yet secured hotels for the 2019 SEMA Show can take advantage of the guaranteed low rates offered at SEMA Show management works with one official hotel provider, OnPeak, to ensure that all Showgoers receive guaranteed low rates and an extra level of service.

There are still several properties available that accommodate the style and budget of all business types making the trip to Vegas for the Show. Visit to book rooms now—space is limited and available on a first come, first-served basis.

SEMA Show management encourages exhibitors, attendees and media to be vigilant if approached by any company or service other than OnPeak that claims to be a housing provider for the SEMA Show or AAPEX. Leading up to the Show, Showgoers might be contacted by other travel agencies or housing companies to book guest rooms. SEMA has no affiliation with these organizations and cannot vouch for their services in any way.

For booking assistance, contact OnPeak at 866-611-8831, Monday–Friday, 8:00 a.m.–5:00 p.m. Companies with existing reservations need to have their OnPeak attendance/group ID number handy.

Freeman Caravan
The Freeman Exhibit Transportation Caravan saves companies money by consolidating shipments with other exhibitors.

SEMA Show to PRI Freight-Transportation Special

Exhibitors who are participating in the 2019 SEMA Show and the 2019 Performance Racing Industry (PRI) Trade Show can take advantage of a special shipping offer through the Freeman Exhibit Transportation Caravan, which saves companies money by consolidating shipments with other exhibitors. The caravan will carry freight from the Las Vegas Convention Center to the Fern Expositions Advance Warehouse in Indianapolis.

For added convenience, exhibitors can call 800-995-3579 to schedule in advance, or make arrangements at the SEMA Show through the Freeman transportation team, who are also available to assist with any shipping needs.

For more information about the Freeman Exhibit Transportation Caravan, email   

New Products Breakfast – Recognizing the best of the industry.

Open to all SEMA Showgoers on Tuesday, November 5, 7:30 a.m., the SEMA Show New Products Breakfast is where winners of the Best New Products awards are announced. Buyers can get a jump on what’s hot in the marketplace and winning exhibitors can promote the honor. Tickets are free, but space is limited and must be reserved in advance.

SEMA Show Industry Awards Banquet  Celebrate with the industry.

Held annually on Thursday evening of the SEMA Show, the banquet is where the industry’s most prestigious awards are presented. With 3,000 industry professionals and celebrities in attendance, winners are announced for the SEMA Person of the Year, Manufacturer of the Year, WD of the Year, Rep Agency of the Year and Gen-III Innovator of the Year. The 2019 Hall of Fame inductees are also honored.

Upcoming Exhibitor DeadlinesTake advantage of discounts by acting before the deadlines.

More information on the 2019 SEMA Show is available at