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ETTN Live Chat to Feature The Tuning School’s Bob Morreale

By Kristopher Porter

Bob Morreale
Bob Morreale

On October 3, from 11:00 a.m.–11:15 a.m., SEMA’s Emerging Trends & Technology Network (ETTN) will host a Live Chat featuring The Tuning School’s Bob Morreale on “How Artificial Intelligence and Machine Learning Are Driving Your Car Into the Future!”

During this highly anticipated ETTN Live Chat, Morreale will discuss artificial intelligence (AI) in advanced driver assistance systems (ADAS), how artificial neural networks are being used to control engines and the future of AI. A Live Chat is an open Q&A where participants will have the chance to communicate directly with Morreale and ask him questions about the topic.

Through his experience at The Tuning School, Morreale has mastered a balance between being a leader and the guy who loves to do the research and development necessary to grow his company. During his career, he has developed his skillset geared toward computer engineering and vehicle controls. He mainly specializes in research and development of automotive engine controls and factory engine control modules (ECM). Working with computers and programming had become a second nature when he started working with computers in second grade during the ’80s.

“I have specialized in understanding and teaching the process of reprogramming GM, Ford and Dodge ECMs, and have written multiple books on the subject,”  Morreale said.

Currently, he is involved in the process of artificial Intelligence development as it relates to artificial neural networks controlling vehicle engines of the future. In the past, Morreale has given tech talks at conferences, such as the PRI Trade Show, Advanced Engineering Technology Conference (AETC) and many others.

Join the ETTN on October 3, at 11:00 a.m., on the ETTN Facebook page.

For more information, contact: Bryan Harrison, SEMA director of councils and networks, at