News

2019 TORA Feature Vehicle Program Applications Due September 3

By Kristopher Porter

TORA
The Truck & Off-Road Alliance (TORA) is looking for awesome truck, SUV and off-road builds to display at the 2019 SEMA Show as a part of its feature vehicle program.

The Truck & Off-Road Alliance (TORA) is looking for awesome truck, SUV and off-road builds to display at the 2019 SEMA Show as a part of its feature vehicle program. Applications are now open; the council is looking for submissions in areas such as lifted vehicles, diesel, Jeep, SUV, off-road, UTV and street/lowered vehicles.

The SEMA Show is the best-attended trade event in the automotive aftermarket industry, attracting more than 60,000 qualified buyers. Having a feature vehicle at the Show will bring invaluable exposure for the builders and manufacturers whose parts are featured on each vehicle.  

Six vehicles will be selected as a part of the 2019 TORA feature vehicle program. At least one vehicle will be displayed in the TORA booth in the Las Vegas Convention Center (LVCC) Upper South Hall, while the other five will be featured outside of the LVCC South Hall, where thousands of people spend time every day of the Show. If selected, the cost of these spots is $2,000; applicants must also make a donation of $500 to SEMA Cares charities on top of the premium placement fee. Payment must be made by September 30, at 5:00 p.m. (PDT), otherwise your spot will be forfeited.

Applications are due September 3, by 5:00 p.m. (PDT). Get your name out there as a builder; submit your application today!