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Movers & Shakers: C&U Americas Cited for Exceptional Quality and Delivery Excellence in 2018 by BorgWarner

Compiled by SEMA Editors

(L to R): Mike Caldwell, C&U Americas quality manager; Miguel Perez, BorgWarner plant manager; Javier Rincon, BorgWarner planner material manager; Ed Escasa, BorgWarner supplier development manager; Orlando Gomez, BorgWarner senior manager GSM; and Jose Anaya, BorgWarner quality of suppliers.

C&U Americas Cited for Exceptional Quality and Delivery Excellence in 2018 by BorgWarner

C&U Americas LLC has received the “2018 Quality & Delivery Excellence Award” from BorgWarner Power Drive Systems. The award was given to C&U Americas in recognition of its supply of single-row, deep-groove ball bearings for OEM starters and alternators to the BorgWarner Power Drive Systems plant in San Luis Potosi, Mexico, during the 2018 business year. BorgWarner presented the award to C&U Americas in March 2019 at the BorgWarner production facility in San Luis Potosi, Mexico. On hand to accept the award for C&U Americas were Victor Lopez Navarrete, C&U Gerente Regional de Ventas – Mexico and Mike Caldwell, C&U Americas quality manager. The award was presented by Orlando Gomez, senior GSM general manager, BorgWarner Mexico.

“Horsepower Wars” and Holley Team up for “Horsepower Wars” Season 2; Also Partners With Dana Aftermarket’s Victor Reinz

Power Automedia’s “Horsepower Wars” automotive show will continue a partnership with Holley for season two. Holley has been a partner of “Horsepower Wars” since its inception. “Horsepower Wars” will also partner with Dana Aftermarket’s Victor Reinz Sealing Products for Season 2. The next “Horsepower Wars” $10K Drag Shootout is about to take center stage and teams will once again rely on Holley parts to improve their chances of taking home the $10,000 paycheck. To watch “Horsepower Wars” Season 2, visit

CRP Automotive Earns Manufactured Again Certification for Its AAE Steering System Components Brand

CRP Automotive has been approved as a participant in the Motor & Equipment Remanufacturers Association’s (MERA) Manufactured Again Certification program for its AAE steering system components remanufacturing facility. The certification denotes that CRP Industries’ remanufacturing facilities meet the same strict quality standards held by manufacturing facilities employing internationally recognized quality-management standards ISO 9001 and IATF 16949. To earn the certification, CRP was required to submit third-party evidence of conformance to these accepted quality standards. 

Denzel Lall
Denzel Lall

Continental Names Denzel Lall Sales Technical Training Specialist

Continental has named Denzel Lall sales technical training specialist. In this role, Lall will join Continental’s training team and be responsible for the organization, coordination and execution of presentations and demonstrations for both existing and potential customers in the Western United States. He will provide training for both the VDO REDI-Sensor and ATE Brake Systems brands. Lall brings a wealth of experience in tire and wheel service to the team. In addition to providing presentations and technical expertise, Lall will conduct education sessions with automotive-repair shops, tire shops, parts retailers, distributors, students and instructors in the industry. Lall will also support the sales team personnel with training sessions on the latest Continental product offerings and innovations. Prior to joining Continental, Lall worked for Tirehub as a customer engagement specialist and inside sales representative from 2018 to 2019. IBefore Tirehub, Lall worked as an assistant manager at Discount Tire for more than four years, where he performed tire service and also provided technical training and guidance to customers and tire service technicians.

(L–R): DEI Inside Sales Representatives Eric Baun and Will Farkas.

DEI Introduces New Sales Representatives

DEI has announced two additions to the company’s inside sales department—Eric Baun and Will Farkas. Hired in late June, Baun and Farkas will work with both existing and new automotive and powersports accounts to grow sales of heat and sound control products in North America. Both report directly to Tom Miller, DEI’s vice president of sales and marketing. Baun formerly worked as a senior production engineering technician with the rapid prototyping and manufacturing division of Thougus Products Company, located in Avon Lake, Ohio. There, he was responsible for quoting jobs on customer supplied 2-D and 3-D CAD models, production scheduling, employee training supervision of the 3-D printing department and production of customer parts to print. Prior, he was a process technician at Thougus working primarily in plastic injection molding. A motorsports enthusiast, Baun has been involved in Champ Car Endurance racing for the past four seasons and Go-Kart racing regionally this year.

Farkas formerly worked for Porsche Beachwood (Beachwood, Ohio) preparing new and used cars for delivery and assisting with inventory. He had daily direct contact with customers in their purchase of high-end vehicles, including exotics and vintage cars. Prior to this position while attending college, he worked for Wandering Washers in Cleveland as an automotive detailer and social media manager, where he was successful in increasing business through client networking and social media strategies. 

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