SEMA Cares Industry Cup Challenge Heats Up

By Richard Barsamian

Industry Cup ChallengeDuring the Industry Cup Challenge, companies compete for best in category and overall fastest pinewood car.

The SEMA Cares Industry Cup Challenge is really heating up, and members are beginning to summon their peers to a contest of speed during the SEMA Pinewood Drag Race. Daryl Sampson from Turn 14 has called out Motovicity for a head-to-head battle for the Industry Cup Challenge Champion Title. Taking a wider approach, Motor State Distributing jumped into the race by challenging all WDs to get involved.

The SEMA Cares Industry Cup Challenge features five different categories: WDs, manufacturers, media, sales rep agencies, service providers. These companies compete for best in category and overall fastest car during the Pinewood Drag Race held in conjunction with the SEMA Installation & Gala. 

Get Involved

To sign-up or learn more, visit For $1,000, the company entering gets a pinewood built by children from one of the SEMA Cares' charities. The racing commences at the SEMA Installation & Gala, being held this year at the Anaheim Marriott, Friday July 26. Buy your tickets for the SEMA Installation & Gala.

Established in 2007, SEMA Cares provides a forum through which SEMA members can collectively make a positive impact beyond the automotive community. The industry is able to significantly improve the lives of many who need it through the support of the great work done by the Austin Hatcher Foundation for pediatric cancer, Childhelp for child abuse prevention and treatment, and Victory Junction for children with serious medical conditions and illnesses.