Business Tools

Got a Great Idea? Tell Our Expert Judges

By: Kristopher Porter

Launch Pad
Through SEMA Launch Pad, five finalists will have the opportunity to pitch their product to a panel of industry judges in front of a live audience to win the grand prize designed to advance their business.

The seventh annual SEMA Launch Pad—Presented by YEN is accepting applications for new, innovative automotive products and/or services from business entrepreneurs under age 40. As a reminder, you do not need to be a SEMA member to apply to compete, and if chosen as one of the 15 semi-finalists, your company receives a complimentary membership to SEMA (up to a $1,000 value). 

The SEMA Launch Pad is the premier automotive business competition offering young innovators, inventors and entrepreneurs a platform at the largest automotive aftermarket B2B gathering—the SEMA Show in Las Vegas. Through this competition, applicants will be narrowed down to 15 semi-finalists who will be then narrowed down to 10 finalists via a social-media voting campaign. From there, the Manufacturers’ Rep Network (MRN) will further narrow it down to five finalists who will have the opportunity to pitch their products to a panel of industry judges in front of a live audience to win the grand prize designed to advance their business.

Ready to learn more and apply? Click here.

2019 Prize Packages


  • The finalist, top 10 and semi-finalist prizes plus:
  • $10,000 to be used for the benefit of your business
  • Turnkey exhibit space with premium placement at the 2019 SEMA Show*
  • One full-page, four-color advertisement in SEMA News magazine
  • Up to three hours of free custom scanning services at the SEMA Garage
  • SEMA Manufacturers' Rep Network: Distribution/sales support consultation meeting

FINALISTS PRIZE: Five Competitors

The top 10 and semi-finalist prizes plus:

  • Invitation to pitch at the live event for the grand prize held on November 4.

TOP TEN: 10 participants

  • The semi-finalist prizes plus:
  • Complimentary 2019 SEMA Show "Kiosk" Booth*
  • Two exhibitor passes to the SEMA Show
  • Two tickets to the SEMA Banquet
  • One-hour mentoring session with an industry leader
  • Widespread awareness of your brand and business

SEMI-FINALISTS PRIZE: 15 participants

  • One-year SEMA membership.
  • Complimentary registration to the 2019 Exhibitor Summit, two nights of hotel and meals at the event (June 18–19)
  • $500 award to be used toward flight cost to the 2019 Exhibitor Summit.
  • License to use the SEMA-filmed pitch video on company marketing deliverables.
  • Widespread awareness of your business through SEMA communication channels

*All taxes on prizes are the sole responsibility of the prize-winning company. Tax liability is based on the value of the prizes. All prize winners must complete a W-9 in order to receive a prize.

**No changes are permitted to the booth layout. Company does not accrue SEMA Show seniority points by reason of exhibiting at a 2019 SEMA Show “Kiosk” Booth in New Products Showcase Area or the “Turnkey” Exhibit Space with Premium Placement in the 2020 SEMA Show.

Learn more: Terms & Conditions.