People, Places & Racing News

Racing News: Highlights The From King of The Hammers; Conley Named NMRA/NMCA National Tech Director

By SEMA Editors

Jason Scherer
Jason Scherer
Guthrie Jr.Mitch Guthrie Jr.

Highlights From King of The Hammers

Jason Scherer took the Ultra4 championship at the 2019 Nitto King of the Hammers Powered by OPTIMA Batteries, held last week in Johnson Valley, California. With the win, Scherer becomes the first back-to-back winner in the race’s history. Mitch Guthrie Jr., who took first place in 2018, to the flag again this year in the 2019 Can-Am UTV King of the Hammers presented by HCR.

KOH is well-known as the industry's ultimate off-road race, drawing competitors from around the world to tackle the Hammer's terrain and rock-crawling trails.

King of HammersDan Fresh took home second place in the 4500 Class of the 2019 King of the Hammers Every Man Challenge.

In the 4500 Class of the 2019 Every Man Challenge held during the King of the Hammers, Dan Fresh and co-driver Mike Kim of SAVVY Off-Road took home second place. After leading virtually the entire race, Fresh came out of the last rock trail before the 15-mile, high-speed desert stretch to the checkered flag, and immediately suffered a broken suspension link. Co-driver Kim managed to put the axle back in place using a ratchet strap and the vehicle’s winch, enabling the team to press on, all the while impressively maintaining their lead. However, the engine died less than 1,000 ft. from the finish line. Kracker Fab driver Josh Attebury and co-driver Jack Gessner finished third in the 4600 Class.

Roger Conley Named NMRA/NMCA National Tech Director

Roger ConleyRoger Conley

The NMRA Ford Nationals and NMCA Muscle Car Nationals named Roger Conley the national tech director, overseeing technical and safety operations for the leading street-legal drag racing organization. Conley comes to ProMedia Events & Publishing with extensive experience in data acquisition and power adder segments along with a high level of motorsports background that spans more than 30 years.

“It is both humbling and exciting to work with the ProMedia group, I am looking forward to being part of its growth and helping in the success of the organization,” shared Conley, as he moves into a role where he will help shape the street-legal drag racing market.

Conley begins immediately and is quickly getting up to speed on the 2019 rulebook while preparing for the season-opening events—the 25th annual NMRA Spring Break Shootout (February 28-March 3) and the 17th annual NMCA Muscle Car Mayhem (March 7-10) at Bradenton Motorsports Park.

Meet Daytona 500 Driver, Landon Cassill, at Advance Auto Parts in Daytona Beach

Landon CassillPermatex will host a meet-and-greet with NASCAR driver Landon Cassill before he competes in the 61st running of the Daytona 500.

Permatex will host a meet-and-greet with its NASCAR driver Landon Cassill before he pilots the Permatex StarCom Racing 00 Camaro in the 61st running of the Daytona 500. The event will be held at Advance Auto Parts,1309 Belville Rd., Daytona Beach, FL, 32119 on Friday, February 15, from 9:30 a.m.–11:00 a.m.

In addition to meeting and chatting with Cassill, fans will get a chance to collect some of the free, signed Permatex and racing merchandise, as well as hero cards. Additionally, there will be a video game trailer on-site where fans can challenge Cassill to a race in NASCAR Heat 3 and Forza Horizon 4 on PlayStation 4.

Permatex was actively involved as a NASCAR supporter and title sponsor from 1948–1977. The Permatex 300, inaugurated in 1966, was only the second race on the NASCAR schedule to be named for a corporate sponsor.

LIQUI MOLY Enters Formula 1

LIQUI MOLYFrom left:Peter Baumann (marketing director), Ernst Prost (CEO) and Günter Hiermaier (sales director and second CEO).

German oil and additive manufacturer LIQUI MOLY announced that it is joining the world of Formula 1 racing through advertising sponsorships on the race track at eleven races—as one of just a few select brands.

LIQUI MOLY will be showcased on a large scale for the first time at the Bahrain Grand Prix on March 31. After the Bahrain Grand Prix, the LIQUI MOLY logo will be on show at half of the remaining races. Formula 1 is not new to the lubricant brand. LIQUI MOLY was involved with Team Jordan in the '00s.

In addition to Formula 1, LIQUI MOLY’s international activities include the motorcycle world championship MotoGP and the touring car championship TCR. In addition, the company has a whole range of involvements at the national, regional and even local level.