Global Update

Explore International Markets Before the Show Opens

By Linda Spencer

Learn more about four booming global specialty-equipment markets and meet key resellers and journalists at roundtable discussions that will be held before the SEMA Show opens.

SEMA Show attendees are invited to participate in SEMA’s International Roundtables on Monday, October 29, to meet key resellers and media, and learn more about four currently booming global specialty-equipment markets.

During the roundtables, participants will (1) discover how to explore these markets through SEMA-sponsored trips and obtain U.S. government funds to defray costs; (2) exchange business cards with attending international buyers; and (3) learn about sales potential for their products in these featured markets.

Exhibitors are encouraged to join any sessions that their schedules allow.

International Roundtables Schedule

  • Middle East: 11:00 a.m.–12:00 p.m.
  • Australia: 12:00 p.m.–1:00 p.m.
  • Latin America: 2:00 p.m.–3:00 p.m.
  • China: 3:00 p.m.–4:00 p.m.

The four sessions are open to all SEMA Show attendees and will be held in room N259 in the Upper North Hall of the Las Vegas Convention Center. More information is available on the SEMA Show’s International Resources page or through Linda Spencer, SEMA’s senior director, international and government affairs, at