Business Tools

Why Canadians Invest in the SEMA Show

By Della Domingo

Las Vegas
Buyers come to Las Vegas for the SEMA Show from more than 140 countries, with Canada at the top of the list.

Last year’s SEMA Show coverage in “Driving,” the automotive section that appears in many Canadian newspapers, including the Calgary Herald, Edmonton Journal, and Montreal Gazette, reported that “There are several Canadians … at the SEMA Show, and they’re hoping to put Canada’s mark on the automotive world.” In the November 2017 article, reporter Jil McIntosh noted that the SEMA Show is where business owners in the automotive aftermarket go to connect with potential buyers.

More than 2,400 exhibiting manufacturers are set to head to Las Vegas, October 30–November 2, to participate in the 2018 SEMA Show—the best place for automotive professionals from all over the world to see new products and vehicle debuts. Buyers come to the Show from more than 140 countries, with Canada at the top of the list.

“The automotive industry is strong in Canada, and it’s a fairly easy flight from Canada to Las Vegas,” notes Peter MacGillivray, SEMA vice president of events and business development. “Plus, the city of Las Vegas is a great destination with a wide variety of hotel and restaurant options, so it makes for a great business trip.”

Unlike applicants from other international countries, those registering for the SEMA Show from Canada still have time to receive their badges in the mail before the event. The deadline for those in the United States and Canada is October 12. After that date, approved registrants will receive a barcode on their confirmation email, which can be used to pick up a badge onsite.

Canadian attendees will be able to attend the SEMA Show all four days of the event with a single badge, which will provide access to SEMA Ignited—the official after-party held Friday, November 2.

To learn more about the SEMA Show and register, visit