By Zane Clark
 Several educational sessions designed for marketing professionals will be presented at the 2018 SEMA Show. |
Marketing is important in building customer relationships and creating product awareness. Those without an effective marketing strategy stand to be at a competitive disadvantage with their current and potential customers, which equates to revenue loss and no growth. SEMA Show Education offers five programs to help marketing professionals:
How Artificial Intelligence is Changing the Game for the Automotive Service Business
Monday, October 29, 3:00 p.m.–4:00 p.m., LVCC N252
New online technology is changing the way consumers seek and book automotive services. Businesses that offer customers personalized, real-time information that address their needs and help make a decision on servicing their vehicle will prevail in highly competitive markets.
Artificial Intel: Leveraging Customer Data to Win
Tuesday, October 30, 3:30 p.m.–4:30 p.m., LVCC N252
Artificial intelligence and mobility have already reshaped the many ways in which consumers search, discover and purchase goods and services. Business operations and marketing will be forever changed over the next decade by more of the same and new possibilities being brought to market today.
Build Your Tribe. Cut the Noise. Grow Your Business
Wednesday, October 31, 11:15 a.m.–12:15 p.m., LVCC N254
Every day we are bombarded with information. Find out direct from small-business boot-strappers and global business road warriors why employing on a more focused and authentic approach will enable you to punch through the “noise” and get your message to your intended audience in a compelling way, ultimately driving them to take action.
Connecting with the Outdoor Centric Consumer
Wednesday, October 31, 3:30 p.m.–4:30 p.m., LVCC N253
According the Outdoor Industry Association, the outdoor recreation industry is a powerful force in the overall U.S. economy, with consumers spending $887 billion annually on outdoor recreation. Join Yakima and other industry leaders for a panel discussion on how the automotive industry plays a pivotal role in everyday outdoor adventure and how to get involved.
Data-Driven Decision Making: How to Use Analytics and Research to Grow Your Business
Thursday, November 1, 1:00 p.m.–2:00 p.m., LVCC N252
A team of experts in online marketing will help guide you through the intricate challenges on how to strategically advertise your products and services online, beginning with the critical role SEO and PPC plays in your business’ success.
Sign Up. Show Up. Preview all sessions and register.
Contact SEMA’s Senior Director of Education Zane Clark for additional information.