Business Tools

TORA Media Preview: Last Call for Exhibitor Applications

By Kristopher Porter

TORA-member manufacturers exhibiting at the 2018 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

The Truck and Off-Road Alliance (TORA) is accepting applications for the 2018 Media Preview until August 31. The event will take place Monday, October 29, prior to the opening of the SEMA Show in Las Vegas.

This event is a unique opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters, making contacts and introducing new products without sacrificing valuable floor time with buyers. Throughout the four-hour event, the manufacturers can show samples and answer questions about their products.

Each of the manufacturer participants is selected from the application pool by a lottery-style process and will set up temporary exhibit space within the Media Center for the event. Exhibitors will have the exclusive opportunity to enter their new products to win an award that will be presented during the event. The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2018 Media Preview Exclusive exhibitors who enter their new product during the application period.

Apply to Exhibit Now!

For more information regarding exhibiting, contact Allan Keefe, SEMA senior manager, councils, at or 909-978-6696.

For more information about attending as a member of the media, contact Della Domingo, SEMA public relations director, at or 909-978-6723.