Compiled by SEMA Editors
Lund International Hires Lee McGuire as Senior Director of Marketing for Jeep and Off-Road
Lund International has announced it has hired industry veteran Lee McGuire as its new senior director of marketing for Jeep and off-road. With the addition of McGuire, Lund International will continue to expand its growth in the Jeep and light-truck markets. McGuire began working at Skyjacker Suspensions while also pursuing a Master of Business Administration, which she earned from the University of Louisiana at Monroe in 2006. She has been actively involved with SEMA, having served on several select committees and task forces, including the Truck and Off-Road Alliance (TORA), Young Executives Network (YEN) and the SEMA Businesswomen’s Network (SBN). McGuire was recognized by SEMA News as one of its “35 Under 35,” and as a Northeast Louisiana Young Professionals Top 20 under 40 Nominee.
(L–R): Felix Hernandez, account manager, Mahle; Paul Van Woensel, president, EPWI; John Douglas, general manager of Mahle Aftermarket US; Luke Van Woensel, director of marketing, EPWI; Roger Borer, sales manager, EPWI; Olaf Henning, managing director of Mahle Aftermarket Worldwide; and EPWI’s account manager Jesse Wadell, Mahle.
(L–R): Luke Van Woensel, director of marketing, EPWI; Bill McKnight, training manager, Mahle; Paul Van Woensel, president, EPWI; Jackson Van Woensel, EPWI.
Engine & Performance Warehouse Names 2017 Vendor, Representative of the Year
Engine & Performance Warehouse Inc. (EPWI) has named Mahle Motorsports the EPWI 2017 Vendor of the Year and Bill McKnight of Mahle Aftermarket the EPWI 2017 Representative of the Year at the awards dinner during EPWI’s annual summer conference, August 9, in Beaver Creek, Colorado. The annual Vendor of the Year award is presented to the supplier or manufacturer based on performance scores during the prior year in seven categories: distribution/sales policies, pricing policies, inventory, returns, labor claims, office support and shipping/packaging. The Rep of the Year is selected annually, on a rotating basis by region, using combined votes based on performance scores during the prior year in three categories: sales support, distribution philosophies and timely and accurate follow-through.
Terminally Ill Boy Asks Public for Racing Stickers
According to the Des Moines Register, Caleb Hammond, 11, of Oskaloosa, Iowa, was diagnosed with leukemia in February 2017. After months of unsuccessful chemotherapy treatments, a bone marrow transplant and a week in a medically induced coma with heart failure symptoms, he and his family recently decided to stop treating his illness and spend time together. Hammond is a racing fan, and is asking the public to send him racing stickers. Stickers can be mailed to 314 N. J St., Oskaloosa, IA 52577, or you can donate to his family’s GoFundMe campaign.
Wiseco Completes Multi-Year Agreement for Presenting Rights at Haltech World Cup Finals
Wiseco Performance Products has completed a multi-year agreement with Miller Brothers Productions, and will showcase its automotive product line at the Haltech World Cup Finals at Maryland International Raceway. Beginning in 2019, the event, which takes place in Mechanicsville, Maryland, will officially be known as the Haltech World Cup Finals Presented by Wiseco. The five-day, drag-racing showcase features import versus domestic drag racing, a custom car show and manufacturer’s midway. This year’s World Cup Finals is expected to draw close to 400 domestic and international heads-up racers who will compete for more than $110,000 in 10 separate classes of competition. Wiseco representatives will be on-site to offer technical expertise while supporting racers and discussing products with fans and competitors.
First place in the Kids Choice Award competition went to a Chevy pickup customized to resemble the McQueen car from the Cars movie.
Roadwire Teams Up With Olive Crest to Benefit Disadvantaged Children
Roadwire Cares, the nonprofit charity of Roadwire Inc., has recently partnered with Olive Crest to present “Christmas in July” for hundreds of at-risk Southern California children. The community-wide event—the second annual partnership between Roadwire and Olive Crest—drew more than 400 children and their families to Olive Crest’s Los Angeles facility. The event featured displays of accessorized trucks and vintage Chevy Impalas furnished by a local car club. The children picked toys from a large selection donated by Roadwire and participating car owners. They also judged the second annual Kids Choice Award, giving first place to a customized Chevy pickup decked out to resemble the McQueen car from the Disney Pixar Cars movie.
Fueling the limited-production, drag-racing special Cobra Jet down the track is Aeromotive’s Pro Series Fuel pump.
Aeromotive Fuels 50th Anniversary Ford Mustang Cobra Jet Dragster
In celebration of the 50th anniversary of the Mustang Cobra Jet, Ford Performance unveiled last week its new limited-production, drag-racing special Cobra Jet at the Woodward Dream Cruise in Detroit. Ford described it as the fastest production Mustang on the dragstrip, capable of quarter-mile times in the mid-8-sec. range trapping at 150 mph. Fueling this new machine down the track is Aeromotive’s Pro Series Fuel pump. While horsepower figures have not been released yet, prevailing thought is that it will be substantial, considering it comes with a bored-out 5.2L version of Ford’s Coyote V8 and a 3.0L Whipple supercharger. Additional features include a 9-in. solid rear axle, height-adjustable coilovers, an NHRA-certified roll cage and FI-certified racing seats. Only 68 of the commemorative Cobra Jets will be built with a choice of two color options: Race Red or Oxford White. The price is set at $130,000.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to firstname.lastname@example.org.