5 Best Practices for Turning UTV Shoppers Into Buyers

Within the off-roading segment, side-by-sides (aka UTVs) have emerged as popular second vehicles for Jeep and truck enthusiasts. Beyond this crossover market, a growing number of newbie buyers are also opting for UTVs as their first forays into outdoor and powersports recreation, thanks to the economical price of admission. Nowadays, a reasonably capable stock UTV can be had for as little as $11,000, and manufacturers have become fiercely competitive in the race to offer consumers a bevy of tough, agile, trail-ready side-by-sides.