By SEMA Editors
 Feature vehicles are a visual marketing tool to help generate an organic appeal for an exhibitor’s products. |
Feature vehicles provide exhibitors the ability to highlight products and upgrades on cars and trucks positioned in designated areas away from the company’s SEMA Show booth. With unique style and unmatched innovations, feature vehicles are a visual marketing tool to help generate an organic appeal for an exhibitor’s products.
The deadline to apply for a feature vehicle at the 2018 SEMA Show is July 31. Exhibitors planning a feature vehicle for the Show are encouraged to mark their calendars now to allow ample time to choose the best car to represent their brand and promote its appearance appropriately.
All feature vehicles must be approved and paid for by qualified exhibiting companies. Criteria for placement is based on how the exhibiting company’s products are showcased on the vehicle, whether the car has been featured in the SEMA Show previously, how complete the vehicle build is, and to what degree the vehicle captures all elements of the specialty-equipment market.
Each qualified exhibiting company is guaranteed placement for one feature vehicle. Additional vehicles will be prioritized by the exhibitors, using an electronic form that will be provided by SEMA Show management after July 31. Exhibitors will be notified as to the confirmation status of their feature vehicles on August 19.
Complete details about feature vehicle registration are available in the SEMA Show Exhibitor Services Manual.
Questions about the process can be directed to Tom Gattuso at tomg@sema.org or 909-978-6694.