People Places & Racing News

Movers & Shakers: Edelbrock Appoints New President and CEO; Howell EFI Celebrates 30-Year Anniversary

Compiled by SEMA Editors

Don Barry

Edelbrock Appoints a New President and CEO

Edelbrock has announced the appointment of Don Barry to the position of president and CEO of Edelbrock LLC. Barry joins Edelbrock after most recently serving as the chief commercial officer of ISN, a distributor of automotive tools. Prior to ISN, Barry was the president and CEO of ACCEL Performance Group, which included the ACCEL, Mr. Gasket and Mallory brands. In this position, he successfully drove revenue and profit growth through the introduction of new product lines, brand repositioning and new customer acquisition. Barry entered the automotive aftermarket industry under Dorman Products Inc. as its senior vice president of sales, marketing and international. He also spent 16 years at 3M in positions of increasing responsibility and culminating as the president of the European Consumer and Office business unit. He began his career with S.C. Johnson & Son Inc., where he gained key insight into consumer products and purchase behavior.

Howell EFI Celebrates 30-Year Anniversary

Thirty years ago, co-owners Matt and Bill Howell opened their Howell EFI doors for business in Detroit. At the time, electronic fuel injection (EFI) was the rage, especially in the hot-rod, street-rod and four-wheel-drive markets. The Howells saw an opportunity to develop wiring harnesses that would allow a simpler conversion to EFI, especially in older, pre-computer vehicles. Today, the company offers a line of stand-alone and integrated wiring harnesses to adapt late-model GM V8 or 4.3L V6 engines to any vehicle, making it possible for installers with limited electronics experience to add fuel injection to most any chassis. This year, Howell EFI launched a new website and multiple new products and announced that Howell now provides almost universal TBI coverage for any make and model V6 or V8 engine that uses ignition other than points.

Hot Rodders of Tomorrow
Team Motive Gear, from Katella High School NOCROP in Anaheim, California, came in first place at the Classic Auto Show in Los Angeles with a time of 26:43. 

Two Hot Rodders of Tomorrow Teams Qualify at the Classic Auto Show, 88 participate in Juniors

The Hot Rodders of Tomorrow Engine Challenge’s second event of the season was held at the second annual Classic Auto Show at the Los Angeles Convention Center, March 2–4, where two teams from the Los Angeles area punched their tickets to the 2018 Dual National Championship Playoffs in November and December at the SEMA Show and PRI Trade Show. Team Motive Gear, from Katella High School NOCROP in Anaheim, California, came in first place with a time of 26:43. Team Speed Pro, from Rancho Alamitos High School in Garden Grove, California, came in second with a time of 31:05. To qualify, a team must finish disassembling and reassembling a small-block Chevrolet engine in less than 33 minutes, including penalties. 

In addition, the Hot Rodders of Tomorrow Junior Engine Challenge held its second event at the Classic Auto Show. Over the course of the three-day event, 88 youngsters took apart and rebuilt a small Briggs and Stratton engine. Each team is composed of two individuals with one team member being 5–18 years of age. Together, they must completely disassemble and reassemble a complete single-cylinder OHV engine, utilizing only basic hand tools. The idea is to help young individuals develop communication and problem-solving skills, self-esteem and an understanding of an internal combustion engine. For more information, visit or connect with them on social media.

Aldan American Suspension Signs Considine Sales & Marketing

Aldan American, based in Carson, California, recently signed Considine Sales & Marketing to represent its growing line of aftermarket coilovers and suspension products across 15 states.

The ’18 Mitsubishi Eclipse Cross will ride on Falken Tires’ SINCERA SN250A All-Season tire. 

Falken Tires Selected as Original-Equipment Tire to All-New ’18 Mitsubishi Eclipse Cross

Falken Tires’ SINCERA SN250A All-Season tire has been chosen by Mitsubishi Motors as an original-equipment supplier for the ’18 Eclipse Cross.

DENSO Named 2018 Distinguished OE Partner by APA

DENSO Products and Services Americas Inc. has received the 2018 Distinguished Original Equipment (OE) Partner Award from Automotive Parts Associates (APA) Inc. The buying group, which represents more than $1 billion in purchasing power, announced the award March 8 during its 37th Annual Conference in Orlando, Florida. The honor marks the second time the APA has recognized DENSO as its top OE aftermarket supplier. DENSO was the recipient of the organization’s first Distinguished OE Partner Award when it was created in 2015. The Distinguished OE Partner Award recognizes a leading vendor that has successfully brought its OE products into the automotive aftermarket, supplied APA members with replacement parts of the highest quality and provided exceptional customer support for their operations and initiatives. APA is a member-owned cooperative of more than 80 shareholders of independent auto parts distributors with more than 400 locations throughout North America.

Yokohama Tire Corp. Earns Platinum Supplier Award From Caterpillar for Sixth Consecutive Year

For the sixth straight year, Yokohama Tire Corp. has earned Caterpillar’s premier supplier award: The Platinum Level Recertification in its Supplier Quality Excellence Process (SQEP). The award went to Yokohama’s factory in Onomichi, Japan, which produces OE and replacement off-the-road (OTR) tires for a wide range of equipment.
Caterpillar’s SQEP award recognizes suppliers that have exhibited excellent process control, shown a desire for ongoing continuous improvement and have provided quality products to Caterpillar.

Shelby Legendary Cars Announces New California Facility and Showroom

Shelby Legendary Cars, the official licensed builder of authentic ’60s Shelby continuation Cobras, Daytona Coupes and GT40s, has announced that the company has moved to a new location in Irvine, California, that features a larger showroom and customer reception area. The new California location reflects the company’s national expansion efforts to meet growing demand for Shelby heritage cars. Guests can view a variety of Shelby vehicles on display and work with a company representative to build their own continuation car. Earlier this year, the company also announced a limited run of Bob Bondurant-edition Shelby FIA Cobra roadsters and Daytona Coupes. Each will bear a CSX2000 series serial number and will be supplied as a turnkey, minus the engine and transmission. Those who purchase one of these continuation cars will enjoy a day of training at the Bondurant Racing School in Arizona.  

Hoonigan’s Gear Added to Motovicity’s Warehouse

Motovicity Distribution has added Hoonigan, the enthusiast-apparel brand, to its inventory.

Meyer Distributing Adds Banks Power to Lineup

Meyer Distributing has announced the addition of Banks Power to its lineup of aftermarket parts. Banks Power offers performance products for a variety of vehicles, including Jeeps, SUVs, marine, motorhome and diesel.

Turn 14 Distribution Adds AMP Research to Line Card

Turn 14 Distribution has added AMP Research to its line card to further extend the company’s truck accessory offerings.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to