People Places & Racing News

Movers & Shakers: 4 Wheel Parts Celebrates Grand Re-opening in Oakland, California; Varick Elected to SAE International Board of Directors

Compiled by SEMA Editors

4 Wheel Parts
4 Wheel Parts’ relocated Oakland, California, facility’s address is 38 Hegenberger Court.

4 Wheel Parts Celebrates Grand Re-opening in Oakland, California

4 Wheel Parts held a grand-re-opening celebration last weekend at its newly relocated Oakland, California, location. After more than 30 years in its former location, the celebration provided visitors the chance to experience the relocated off-road superstore featuring its state-of-the-art showroom and service center. Numerous manufacturers and suppliers, such as Pro Comp, Rubicon Express, Poison Spyder, G2 Axle and Gear, MHT Wheels, BFGoodrich and Factory UTV, were on-site displaying and demonstrating their latest products. Additional displays presented by the West Coast Connection Motorcycle Club, Harley Davidson, Performance Auto Body and the Oakland Fire and Alameda County Sheriff & Bomb Squad were also featured.

Covercraft and TEN Team Up For “Week To Wicked” in 2018

Covercraft has announced a partnership with TEN: The Enthusiast Network, to be the official vehicle cover sponsor of the “Week To Wicked” program in 2018. The program started in 2016 with two builds: a ’67 Chevelle and a ’72 C10 truck, and in 2017, a total of five vehicle builds were completed. Covercraft was involved with two builds in late 2017. Watch a video of the Week To Wicked program.

Power Automedia has announced plans to merge with the newly acquired and rebrand the existing Drag Racing Scene print magazine

Power Automedia’s Dragzine and Drag Racing Scene Digital Magazines to Merge; Print Magazine to be Rebranded Dragzine

Power Automedia has announced its plans for a revamped drag-racing print magazine, entitled Dragzine. Power Automedia’s online magazine brings readers content in the form of tech articles, car features, event coverage, the latest industry news and the scoop on the newest and hottest products. Power Automedia has announced plans to merge with the newly acquired and rebrand the existing Drag Racing Scene print magazine to establish a fresh content base for new and existing fans in the form of a print magazine. Both and Dragzine the magazine will be overseen by Scott Parker, executive editorial director; Andrew Wolf, editor; and Brian Wagner, senior associate editor.

Jeff Varick Elected to SAE International Board of Directors

President of Brandmotion Jeff Varick has been elected to the SAE International (SAE) board of directors, and will serve as board director through 2021. Brandmotion is an inaugural member of the University of Michigan Mobility Transformation Center (MCity), and was named Manufacturer of the Year in 2015–2016 by the SEMA Professional Restylers Organization (PRO) council. This past year, Varick was honored as PRO’s Person of the Year for his leadership in taking the aftermarket into the connected-vehicle age. Varick brings three decades of experience across an array of industry specializations to the SAE board. Before forming Brandmotion, he held a variety of product development, business development and marketing strategy leadership roles within the global automotive industry, including director of new product strategy for Johnson Controls; new business development manager for GM international operations in Zurich, Switzerland; and design engineer at GM’s design studios in Warren, Michigan.

Highline Aftermarket Acquires Levin’s Auto Supply

Highline Aftermarket announced that the company has entered into an agreement to purchase the assets of Levin’s Auto Supply LLC, a warehouse distributor headquartered in Sacramento, California. Levin’s is a supplier of automotive aftermarket products to retailers and automotive parts stores, serving the West Coast for more than 90 years. Hart Marx Advisors was engaged by Highline to facilitate the transaction. Financial terms of the purchase were not disclosed.

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