Exhibitor Update—12 Days Until 2017 SEMA Show Opens

By SEMA Editors

New Products Showcase
The New Products Showcase is the No. 1 destination for buyers, providing exhibitors the opportunity to attract new business by highlighting their new products and best-sellers in a designated area away from their booth.

With the 2017 SEMA Show less than two weeks away, Show management’s exhibitor update provides companies with the latest news and key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

Enter the New Products ShowcaseReach out to more business.

The SEMA Show New Products Showcase puts the spotlight on new and signature products from exhibitors representing all segments of the specialty-equipment industry.

The area serves as an extra avenue for exhibitors to reach new customers and remains the No. 1 destination for buyers and media seeking the latest product advancements and innovations. All of the products in the Showcase are photographed, featured in SEMA News and hosted on the SEMA website, The images are also promoted to the media and used for the product information available to buyers at the Show.

The first entry in the New Products Showcase is free. All additional entries are $150 per product category. Entries submitted on-site will be accepted on a space-available basis.

Know the Show  Download the SEMA Show app.

SEMA Show App
Download the SEMA Show app at

The SEMA Show app includes links to the Show’s essential info—a list of Show hours, details on ground transportation, maps of the Show grounds and halls, a list of special events with times and locations and feeds from the official SEMA Show social media accounts. Download the app at

Register Your Personnel  Exhibitor registration available at

Go to to register the employees that will be working your SEMA Show booth or display.

Reserve Hotel Rooms  Lock-in your guaranteed low rate.

Vegas Hotels
Exhibitors can take advantage of guaranteed low rates for hotels offered at

Exhibitors can take advantage of guaranteed low rates for hotels offered at SEMA Show management works with one official hotel provider, OnPeak, to ensure that all Showgoers receive guaranteed low rates and an extra level of service.

There are still several properties available that accommodate the style and budget of all business types making the trip to Vegas for the Show. Visit to book rooms now—space is limited and available on a first-come, first-served basis.

For booking assistance, contact OnPeak at 866-611-8831, Monday–Friday, 8:00 a.m.–5:00 p.m. Companies with existing reservations need to have their OnPeak attendance/group ID number handy.

Complete Deadlines Checklist  Take advantage of early-bird rates—order before the deadlines!

The Deadlines Checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications and much more.

Budget Checklist  Double check your Show prep.

The Budget Checklist form allows you to keep track of all your costs and ensure that you are adequately prepared for your experience at the SEMA Show.

Exhibitor Appreciation Reception Featuring new Cruise-In vehicle preview.

SEMA Cruise In
SEMA Show exhibitors will get an advance preview of select vehicles during one of the Show’s newest features, the Cruise-In.

Exhibitors can meet with colleagues and other exhibitors and enjoy food and beverages, compliments of SEMA, during the Exhibitor Appreciation Reception, beginning 4:00 p.m., Monday, October 30. During the reception, the SEMA Show Cruise-In, one of the Show’s newest attractions, will take place. The Cruise-In will feature several Show builders introducing their vehicles and sharing stories of how the projects were brought to life.

New Products Breakfast  Recognizing the best of the industry.

Open to all SEMA Showgoers on Tuesday, October 31, 7:30 a.m., the SEMA Show New Products Breakfast is where winners of the Best New Products awards are announced. Buyers can get a jump on what’s hot in the marketplace and winning exhibitors can promote the honor. Tickets are free, but space is limited and must be reserved in advance.

SEMA Industry Awards Banquet  Celebrate with the industry.

Held annually on Thursday evening of the SEMA Show, the banquet is where the industry’s most prestigious awards are presented. With 3,000 industry professionals and celebrities in attendance, winners are announced for the SEMA Person of the Year, Manufacturer of the Year, WD of the Year, Rep Agency of the Year and Gen-III Innovator of the Year. The 2017 Hall of Fame inductees are also honored.

The entertainment for the 2017 SEMA Show Industry Awards Banquet are legendary musicians (L–R) Billy F Gibbons, Jimmie Vaughan, Michael Anthony and Jeff Beck.

SEMA Show to PRI Freight  Transportation special.

Exhibitors that are participating in the 2017 SEMA Show and the 2017 Performance Racing Industry (PRI) Trade Show can take advantage of a special shipping offer through the Freeman Exhibit Transportation Caravan, which saves companies money by consolidating shipments with other exhibitors. The caravan will carry freight from the Las Vegas Convention Center to the Fern Expositions Advance Warehouse in Indianapolis, where it will arrive on or before December 1.

For added convenience, exhibitors can call 800-995-3579 to schedule in advance, or make arrangements at the SEMA Show through the Freeman transportation team, who are also available to assist with any shipping needs.

For more information about the Freeman Exhibit Transportation Caravan, email   

Upcoming Exhibitor Deadlines  Take advantage of discounts by acting before the deadlines.

  • October 20 - EAC – Exhibitor-Appointed Contractor Proof of Insurance Deadline
  • October 20 - International Air Freight Arriving at Los Angeles International (LAX) Airport
  • October 20 - Members Lounge Conference Room Reservation
  • October 26 - Freight  1st Day Shipments accepted at the LVCC (refer to Target Floor Plan)
  • October 27 - After-hours Event  Proof of Security (Required if having after-hours events)
  • October 30 - Onsite Press Releases/Kits submitted to the Media Center in #S220

More information on the 2017 SEMA Show is available at