By SEMA Editors
The 2017 OEM accessory symposium themed “The Customer Experience,” featuring speakers Jean Jennings and BJ Birtwell, will take place, Wednesday, November 1, at 3:00 p.m., in LVCC meeting room N223.
With more than 30 years of automotive journalism experience, Jennings will address the question “what do customers really want?” She is the former president and editor-in-chief of Automobile magazine and automotive correspondent to “Good Morning America.” She currently runs the jeanknowscars.com automotive blog.
Birtwell will bring his experience overseeing youth marketing for Chrysler and working with brands, including DUB and Meguiar’s, to speak on the future of automotive accessories and the youth market. He is currently president of The Amory agency.
Credentialed OEM representatives can register for the SEMA OEM Accessory Symposium online.