People Places & Racing News

Movers & Shakers: Roy Bromfield Named President and CEO of Toyo Tire U.S.A. Corp.

Compiled by SEMA Editors

Roy Bromfield
Roy Bromfield

Toyo Tire U.S.A. Corp. Promotes Roy Bromfield to President and CEO

The Toyo Tire U.S.A. Corp. (TTC) board of directors has announced the promotion of Roy Bromfield to president and chief executive officer of Toyo Tire U.S.A. Corp. In this role, he is responsible for all product categories of Toyo-branded business in the U.S. replacement market. Bromfield joined Toyo in December 2012, and has been president and COO of TTC since January 2016. Prior to TTC, Bromfield was CEO of Q Tires Inc., and held various sales and marketing positions at Michelin, including vice president of North American marketing and sales, and president and CEO of Tire Centers LLC. Bromfield will report to the TTC Board of Directors. 

AAM Group Partners With Illumaware to Manage ACES/PIES Data

AAM Group has chosen Illumaware’s Evokat service to create supplemental product data for its ACES and PIES catalog data. Specifically, Evokat will help AAM fill holes in the data it receives from its data partners and enhance the loading of new parts into PACE, the company’s B2B cataloging and ordering system.

Remy Names Darwin Moen VP of Sales

Darwin Moen
Darwin Moen

Remy announced that Darwin Moen has joined the company as its new vice president of sales. Moen is responsible for sales strategy, program development, customer relations, category management, and establishing and managing key performance indicators. Moen was a long-time employee of the Whirlpool Corp. (formerly the Maytag Co.). Most recently, he held the title of national sales director, key accounts for Lowes.   

Pilot Acquires Luxury Truck Accessory and Wheel Brand Rolling Big Power

Pilot Inc. has announced that it has wholly acquired Rolling Big Power (RBP), including its custom wheels division—its second acquisition within the last year. Kelleigh Ash serves as vice president and general manager of the new Rolling Big Power.

California and Texas Car Club Communities Rally to Help Those Affected by Hurricane Harvey

The California and Texas car club communities have banded together to help with the Hurricane Harvey disaster in Houston. Many SEMA members, from builders and shops, have rallied to get much-needed supplies and relief to the many shelters and disaster areas in and around Houston. In one example, LevelupAuto President and 2016 SEMA 35 Under 35 honoree Billy Bautista paused his SEMA Show builds to lead friends and partners in delivering aid. President of Purist Group Sean Lee and his associates were also among the first to help fill their trailer and hauler, provided by Mark Cestr on behalf of Rehv Clothing and Clutch Masters. They stopped in Huntington Beach, California; Los Angeles; Phoenix; El Paso, Texas; and San Antonio to collect necessary goods, including food, water, toiletries, first-aid kits, toys for children, diapers and baby food. For more information on how to help with supplies, donations or volunteer work, email Billy Bautista at

Tim Wheeler

WELD Racing appoints Tim Wheeler as Vice President of Sales for OEM and Special Markets

WELD Racing has announced the appointment of Tim Wheeler as vice president of sales for OEM and special markets. Wheeler, with almost 30 years of automotive aftermarket experience, will lead the sales team at WELD Racing’s Troy, Michigan-based office. Wheeler will grow the company’s presence by exploring new business opportunities utilizing the WELD Racing, MOMO, ADV.1 and other brands within the company’s extensive portfolio, to the original equipment manufacturers, tuner/specialty shops and vehicle upfitters across the country. Prior to joining WELD Racing, Wheeler was the vice president of global vehicle sales and performance parts at ROUSH Performance. He worked with more than 400 active Ford dealers globally in all major continents. Wheeler also served as vice president for Delphi Product and Service Solutions and worked to promote the Delphi OE quality value proposition through partners, such as Autozone, NAPA, O’Reilly Auto Parts and other outlets.

Rev’n Launches Roku Channel

Rev’n, Luken Communications’ automotive broadcast offering, has further expanded its over-the-top availability by launching its channel on the Roku streaming platform. The new channel, available for free in the Roku channel store by searching keyword “Rev’n,” features the ability to stream the network live, 24 hours a day, seven days a week, in high definition. In addition to being able to view the network broadcast live, video-on-demand assets offer viewers the ability to watch Rev’n original series and specials any time they want, with complete season archives and the latest episodes available concurrently. In addition to its over-the-air broadcast availability and cable carriage in select markets, Rev’n is also currently presented via FilmOn and the Rev’n online stream at, available for streaming on desktop and mobile.

VIPAR Heavy Duty and Meritor Announce New Long-Term Agreement

VIPAR Heavy Duty and Meritor jointly announced the completion of a new long-term agreement. Under the agreement, VIPAR Heavy Duty will offer a growing portfolio of Meritor products through the VIPAR Heavy Duty network and its family of companies.

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