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Buyer Update: Register Now and Receive Badges in the Mail

By SEMA Editors

SEMA Show Floor
SEMA Show registration (for all categories) is available at

The 2017 SEMA Show will be an event you definitely don't want to miss. With more than 2,400 exhibiting companies—including veteran manufacturers and those new to the Show—displays will feature the latest, most innovative new products covering the entire specialty automotive market.

Here are some planning tips to follow and suggested actions to take now to take advantage of all the SEMA Show has to offer.

Register for the Show

Buyers from the United States and Canada have until Friday, October 13, to register online for the 2017 SEMA Show and have their badges mailed prior to the event. Online registration for the Show is $40 prior to the deadline, and $90 thereafter for those who register online or onsite. Show registration (for all categories) is available at

Book Your Hotel Room

Making reservations through, ensures that you will lock-in a guaranteed hotel rate, backed by the SEMA Show’s only official housing provider, OnPeak. The Travel & Lodging page features a real-time listing of the hotel deals available for the 2017 SEMA Show. For assistance with your reservations, call OnPeak at 866-611-8831 (for international callers, dial +1-312-527-7300), Monday–Friday, between 8:00 a.m.–5:00 p.m. (CST). If you have an existing reservation, have your OnPeak Attendance/Group ID number handy.

Stay for Friday

Show Floor Demo
Stay up to date on the latest SEMA Show exhibitor news by regularly checking the Online Media Center.

Get the most from the week by staying an extra day and experiencing how Friday at the SEMA Show continues to get better and better. On Friday, the Show floor is open for attendees to complete their business for the week, and education sessions are also available, for the second-consecutive year. When the Show reaches its end late Friday afternoon, the SEMA Cruise starts, signifying the beginning of SEMA Ignited. For more information on SEMA Ignited, which features the finals of the SEMA Battle of the Builders® competition, visit

Learn the Latest From Exhibitors

Buyers and media can stay up to date on the latest SEMA Show exhibitor news by regularly checking the Online Media Center. News and announcements can be easily sorted by type and/or market segment, allowing users to find the most relevant news as quickly and efficiently as possible.

View the Floorplan

SEMA Show Floorplan
View the SEMA Show online floorpan at

The SEMA Show floorplan has been enhanced with user-friendly functions that make navigating the Show, planning the week and creating a personalized schedule quick and simple. Exhibitors can be searched by keywords, and there are links to list exhibitors by alpha, as well as the entire exhibitors list available in PDF.

Capitalize on Business and Industry Trends

The SEMA Show Education Days features an immense roster of educational seminars and learning events geared toward all segments of the industry. With more than 75 free and several pay-to-attend educational events covering everything from social media and online marketing to customer service, industry trends, business skills and more. For a complete list of the curricula, visit