Business Tools

Sell to Growing Chinese Middle Class Seeking U.S. Performance and Off-Road Products

By Linda Spencer

The SEMA delegation visited a shop focusing on U.S. musclecars during the 2016 SEMA China Business Development Program. This year’s delegation will also spend a day visiting distributors, retailers and installers to learn what products are selling, on what platforms, and to better understand how products are brought to this $1.3 billion market.

Explore an important global market first-hand through a subsidized trip to Shanghai, China, September 6–10. More than 100 pre-vetted trade buyers are already registered to come and meet one-on-one with U.S. companies during the 2017 SEMA China Business Development Program.

For one low price, attendees will receive the following:

  • Exhibition space at the largest customizing show in China (including turnkey booth).
  • Four nights’ hotel accomodation.
  • All meals.
  • Personal interpreter for two days.
  • Customizing shop tours.
  • Briefings.
  • Professional translation of your company description into Chinese.
  • Bilingual business cards in English and Chinese.
  • Free booth graphics (four more packages left).
  • Grants from the U.S. government for qualified companies to defray the cost of participating.

For more information, visit

Register now for the SEMA China Business Development Program.  

For more information, contact Linda Spencer at