Business Tools

Products Featured in 2016 SEMA Show’s Hot Rod Alley

Hot Rod Alley at the SEMA Show includes a mix of street rod, custom car and street-performance products and services pertaining to everything from classic ’30s vehicles to ‘70s musclecars and beyond. This diverse category showed growth for the third consecutive year at the SEMA Show. For 2016, the number of companies exhibiting in the hot rod segment grew 2% and occupied 4% more square footage on the Show floor than in the prior year.

This year, Hot Rod Alley exhibitors entered almost 120 new products in the New Products Showcase. If there was a theme to the new-product surge, it might be respect for the hot rod legacy, even as manufacturers cleverly integrate new technologies. Top products receiving scans from buyers included EFI systems from companies such as Holley/MSD Group, Speedmaster and FiTech EFI, and exhaust equipment from Xforce Performance Exhaust. Products related to adapting Chevrolet LS engines to custom applications also received notably high click rates from buyers at the Show.