Planning Tips for Show Attendees

By Jason Catullo

Attendees can take steps now to prepare for the Show with the intention of researching the latest products, meeting with customers and creating a game plan to connect with new business opportunities.

With the SEMA Show floorplan taking shape and registration open, Show Management has provided several tips to help attendees get the most value from their experience. Whether it’s researching new products and shop tools, or connecting with new customers, there are key steps to take now to save money and be prepared when the Show opens October 31.  

Tips for Attendees

  1. Registration for the Show is open and available at The price is $40 if attendees register online for the Show by October 13. After the deadline, registration can only be done on-site, and the price increases to $90. When attendees register for the Show prior to the online deadline, they will receive their badges in the mail.

  2. Make plans to reserve hotel rooms early in the planning process. To locate a hotel based on location, price, accommodations, visit to view a real-time listing of the hotels available through OnPeak, the Official Hotel Partner of the SEMA Show. All reservations made through OnPeak come with a guaranteed low rate, no penalties for reservation adjustments or changes, and no booking, change or cancelation fees.

  3. To get the most from the week, stay an extra day and experience how Friday at the SEMA Show is better. On Friday, the Show floor is open for attendees to complete their business for the week. When the Show reaches its end late Friday afternoon, the SEMA Cruise starts, signifying the beginning of the SEMA Ignited. For more information on SEMA Ignited, which features the finals of the SEMA Battle of the Builders® competition, visit  

For more information on the 2017 SEMA Show, visit