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I-CAR and SCRS to Host Collision Repair and Refinish Discussions at SEMA Show

By SEMA Editors

At the 2016 SEMA Show, I-CAR will give presentations and live demonstrations on topics and trends relevant to the rapid technological changes the collision industry is currently facing.

I-CAR, the Inter-Industry Conference on Auto Collision Repair and the Society of Collision Repair Specialists (SCRS), will once again deliver leading vehicle technology discussions at the 2016 SEMA Show. Attendees will watch forward-thinking presentations and live demonstrations on topics and trends relevant to the rapid technological changes the collision industry is currently facing.

The presentations and demonstrations will have a strong focus on the latest vehicle-specific trends and procedures that contribute to complete, safe and quality repairs. The presentations kick off Tuesday, November 1, featuring “I-CAR: Collision Repair Diagnostics” at 1:00 p.m., presented by Jason Bartanen, I-CAR’s director of industry relations.

Bartanen will co-present with his I-CAR colleague Josh McFarlin, director of curriculum and product development, on “The Need for Training on Today’s New Vehicles and Technologies,” Wednesday, November 2, at 1:00 p.m. Bartanen will also co-present with Collision Hub’s Kristen Felder on “Cool Tools,” Thursday, November 3, at 1:00 p.m.

I-CAR’s CEO and President John Van Alstyne kicks off the presentations Friday, November 4, at 10:00 a.m., with “I-CAR Knowledge and Skills—The Requisite Foundation for Repair Excellence,” a comprehensive look at the industry, emerging trends and I-CAR’s role.

A full lineup of vehicle-related presentations are on tap, including 3M and I-CAR sharing on the Ford F-150, BMW on the new 7 Series, Honda on the Pilot and Civic, Audi on multi-material hybrid construction and other collision-repair updates from Porsche, Audi, Ford Motor Company and General Motors.

In addition to OEM presentations, the stage will feature presentations on carbon-fiber design and repair techniques, collision diagnostic services (CDS) on both remote vehicle diagnostics with Astech2 and on zero-point calibration for occupant classification systems, Fusor on bonding and mechanical bonding, and I-CAR on advanced joining techniques.

SCRS presentations will take place at 11:30 a.m. each day of the Show and include:

  • “Lessons From Beyond the Repair: Highlighting the Importance of Proper Repairs With American Honda” on Monday, November 1
  • Participants of the OEM Collision Repair Roundtable will discuss “Accessing and Utilizing OEM Collision-Repair Procedures and Documentation” on Tuesday, November 2
  • “Color Matching and Styling: More than Painting by Numbers” featuring industry leaders from PPG, including renowned refinish specialist Charley Hutton of Charley Hutton’s Color Studio on Wednesday, November 3
  • “Documenting Commonly Performed and Often Overlooked Collision Repair Estimate Items” with Ron Reichen and Guests on Thursday, November 4.

The collaboration between I-CAR and SCRS also extends into other sessions as well, highlighted by Bartanen’s participation in a panel discussion as part of SCRS’ OEM Collision Repair Technology Summit, Thursday, November 3.

The session on “Restoring Vehicle Functionality through Electronic Technology and Diagnostics” will place Bartanen and I-CAR on a panel with other solutions providers in the industry (Bosch Diagnostics, Snap-On Diagnostics, Collision Diagnostic services and AirPro Diagnostics), and the conversation will identify the mechanisms and resources available to the collision-repair community to address scan, calibration and diagnostic requirements.

Repairers in attendance will leave with a better understanding of resources and options available to their business. Panel moderator John Ellis, of Ellis & Associates, previously served as global technologist and head of the Ford Developer Program—the automotive industry's first-ever software developer program.

In addition to delivering technical presentations at SEMA, I-CAR will also offer some of its newest and most popular courses. To see a full list of presentations and courses offered by I-CAR at SEMA, visit

For more information on SCRS Repairer Driven Education series, or the OEM Collision Repair Technology Summit at the 2016 SEMA Show, visit: