By Michael Hart
SEMA Trade Show Director Tom Gattuso, with more than 20 years of experience in automotive events, will offer his insights and tips that seminar attendees can turn into immediate action on the Show floor.
For most companies that exhibit at the SEMA Show, the time their people spend working the booth on the Show floor may very well be their most valuable four days of the year. So, it is essential that exhibitors ensure the staff members manning their booths are ready and prepared. That’s why, for the first time ever, SEMA Show Education will offer a session entitled “The 7 Things Successful SEMA Show Exhibitors Must Do.”
The one-hour session, open to any company exhibiting at this year’s SEMA Show, will take place Monday, October 31, at 4:00 p.m., at the International Westgate Theater, the afternoon before the Show opens. SEMA Trade Show Director Tom Gattuso, with more than 20 years of experience in automotive events, will offer his insights and tips that session attendees can turn into immediate action on the Show floor.
“I want you to learn what successful exhibitors do so you can optimize your effectiveness at the Show,” Gattuso said. “There will be a guaranteed increase in your ROI just by attending the session.”
Gattuso will share critical Show data on buyer tendencies that will allow booth staff a unique opportunity to cater their sales conversations to fit buyers’ key objectives. “This information will allow booth staff to better understand the dynamic of the buyer-seller relationship and provide the optimal start to your most productive week of the year,” Gattuso said.
This session, on the eve of the Show, promises to motivate, entertain and prepare exhibitors for a productive event. It is open to all booth personnel. Take advantage of this opportunity and make the 50th SEMA Show your best Show yet.
Space is limited. Save your seat today.
For complete information on all the 2016 SEMA Show education tracks, visit SEMA Show Education.