Business Tools

Participate in the SEMA Show’s No. 1 Buyer Attraction

By Jason Catullo

SEMA Show New Products Showcase
All of the products in the Showcase are photographed, featured in SEMA News and hosted on the SEMA website,

The SEMA Show New Products Showcase is a collection of new and signature products from exhibitors representing all markets across the specialty equipment industry. As the area serves as an extra avenue for exhibitors to reach new customers, it also is a temporary hub representing a year’s worth of new innovations and products for media and buyers to research.

All of the products in the Showcase are photographed, featured in SEMA News and hosted on the SEMA website, The images are also promoted to the media and used for the product information available to buyers at the Show.

Your first entry in the New Products Showcase is free. All additional entries are $75 per product category if received by Friday, October 7, $150 thereafter. Entries submitted on-site will be accepted on a space-available basis.

Click here to enter your product in the 2016 SEMA Show New Products Showcase.

More About the New Products Showcase

Location and Check-in SystemThe 2016 New Products Showcase will be located on the Skybridge of the Las Vegas Convention Center, between Central and South Halls. The location allows organizers to streamline the product check-in/-out system, resulting in a faster and easier process for exhibitors.

Option to Ship ProductsExhibitors can have their product(s) shipped to the Showcase in advance. Once on-site, they will need to visit the Showcase prior to Monday, October 31, at 3:00 p.m., to unpack and check-in the product(s), but the product(s) will already be waiting in the Showcase area. At the end of the Show, exhibitors also can skip product check-out and choose to have UPS package and ship the product(s) on their behalf.

Exposure for Your Existing Products—The “Featured Products” category provides an avenue to allow for products that do not meet the criteria for “new” to be included. A little more than 20% of all Show buyers will attend the Show for the first time in 2016, so the Featured Product category is valuable for promoting an existing line to new customers.

For more information on the New Products Showcase, Featured Products, or to enter a product, click here.