By SEMA Editors
The SEMA Show annually includes Education Days—a complete lineup of educational sessions covering topics ranging from customer service and marketing, to cash flow and industry trends. Conducted by industry leaders and business experts from across the globe, the seminars are designed to help attendees to sell more, be more productive, and prepare for emerging trends and opportunities.
SEMA Education will include SEMA Biz Tips weekly in SEMA eNews. Many of the experts featured in SEMA Biz Tips videos conducted seminars at the 2015 SEMA Show. In this week’s video, Brad Smith of Experian Automotive explains the ways that companies in the automotive industry leverage data and analytics to develop a competitive advantage.